Whether you’re running the website for a local business, an ecommerce store, a non-profit organization, or some other type of group, SEO (Search Engine Optimization) is your key to being found. Websites that are optimized for major search engines, like Google and Bing, are more likely to be found when people search for relevant topics. This is why proper SEO strategy is so vital for all types of websites. Websites rely on SEO, but what does SEO rely on? An effective SEO presence relies on the strength of several factors:
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It’s February and love is in the air, but this Valentine’s Day instead of indulging in long stem roses and eating a whole box of chocolates from your special someone (or yourself – I’m not judging!), why not fall in love with online marketing instead? Here are four online marketing suitors for you to choose from:
Guest blogging has been popular since the days of blogging first started, but not all people with blogs understand the true value of it. Guest blogging isn’t about gaining an SEO advantage, it’s about getting your name/business or products/services in front of a new audience and reaping the benefits of this increased exposure. Let’s dive into this a little deeper:
With a full year ahead, you have a golden opportunity right now to get organized and avoid the stress that comes with planning and executing a winning content strategy. Let me introduce you to the idea of an editorial calendar! This is a (you guessed it) calendar, which schedules everything that you plan on publishing in advance – blog posts, infographics, press releases, videos, contests, etc.
Planning your editorial calendar for the year doesn’t have to be nearly as intimidating as it sounds! With some focused effort, you can get this out of the way in January and benefit from it all year long. These 5 steps are integral in developing and maintaining an editorial calendar: When you look over your SEO efforts from last year, was it a year of wins or a year of regrets? If you made any of the following mistakes, it was probably a year that you’d like to do over again:
Poor Quality Content Unique content is the most valuable tool in your SEO toolbox so if your website is light on content, you need to invest in some quality content-based SEO. These are the best ways to beef up your on-page content: |
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