LionShark Digital Marketing Blog

The Ultimate Guide to Charitable Marketing

11/12/2019

If you support any charitable organizations, get ready for your inbox to start growing. ‘Tis the season!

While for-profit companies began ramping up their email marketing efforts in early October to notify shoppers of upcoming promotions and seasonal releases, charities will be following suit in the coming weeks. Thanksgiving unofficially kicks off the charitable giving busy season that runs through Christmas and into year-end.

The message that charities will be overwhelmingly promoting is that in this season of gift giving, there is no greater gift than to give to those in need. Broadly speaking, this encompasses every charitable marketing campaign whether the goal is to increase cash contributions, volunteer hours, public displays of support, or in-kind donations.

So, what do marketers working with charitable organizations need to know this holiday season?

Small Business Goal Setting for the New Year – A Real-World Approach

12/27/2017

The new year is almost here, which means it’s time to start thinking about planning. After the big holiday push, it’s tempting to just sit back and take a few weeks (months?) to relax and recharge. However, the most successful businesses are the ones that get right back at it after the busy season is over.

Business professionals and companies alike need to regularly set goals to ensure that they’re continuing to improve. Alignment between individual goals and company-wide goals provides the synergy to fuel long-term happiness and growth.

But goal setting is often easier said than done!

Start 2018 off right by using this guide to generate goals that are meaningful, attainable, and actionable.

Prepare Your Ecommerce Site for the Holidays before July

6/15/2017

Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.

Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:

Why You Should Care About Valentine’s Day

2/7/2017

Valentine’s Day is next week, and if you don’t think that it means much for your business, you’re wrong! You don’t need to sell flowers or candy for this holiday to affect your consumers’ buying patterns.

As a holiday, Valentine’s Day has always been highly commercialized, but it’s commercialization has expanded to even greater heights over the last decade. This has continued to influence purchases across all industries in surprising ways, which is why your business needs to understand what to expect.

Saying Thank You in Style

1/17/2017

Many businesses thank their clients and vendors during the holidays or at the start of a new year. But good intentions are easy… figuring out how to do that effectively is hard. So, if you want to say thank you but have been sifting through website after website of corporate gifts for days, here are some tips that should help:

Mobile Must-Haves to Attract Last-Minute Shoppers

12/22/2016

Christmas is just days away, which means that as a local retailer you need to be on your game to bring those shopping procrastinators into your store! While holiday online shopping is more popular than ever before, last-minute shoppers typically still choose to shop in person because selecting and buying a gift in-person assures that they’ll have it in time to get it under the tree for Christmas. The good news is that you just need a few basic things to attract these shoppers:

7 Great Gifts for Content Marketers

12/13/2016

Ho ho ho! The holidays are upon us and Santa has filled his nice list with good little boys and girls and marketing professionals. If you’re looking for a great gift for a friend, family member, colleague, or client, here are our top picks:

Is Your PPC Account Ready for the Post-Holiday Rush?

12/7/2016

A lot of business owners assume that the most lucrative time of the year to do online advertising is in the months leading up to Christmas. They increase their budgets and roll out all the stops to try to appeal to holiday shoppers and then when December 26th rolls around they turn their ads off (or scale them back substantially) and start strategizing for next year. This is especially common with small businesses. However, it may surprise you to learn that the post-holiday shopping surge is almost as big as the rush leading up to Christmas.

Many consumers receive money for the holidays that they then turnaround and spend immediately thereafter. Many people have New Year’s Day off, which makes it a particularly busy time for retail and online shopping. This means that if your ads go dormant after Christmas, you could be missing substantial revenue. The first step in making sure that you’re ready for these shoppers is just simply to keep your PPC ads running, but the second step is to modify your current holiday efforts.

Will Your Company Holiday Party Make or Break Your Career?

12/6/2016

It’s December, which means that it’s the season of company holiday parties. But before you throw on your ugliest Christmas sweater and run out the door, read this first!

Will Your Keywords Fill Your Stocking with Goodies or Coal?

12/1/2016

This holiday season your bottom-line will be influenced by a number of things – your pricing, your customer service, and the effectiveness of your marketing campaigns (just to name a few). But what you might not realize is that the most important element of your paid search efforts really isn’t your budget… it’s your keywords! Without the right keywords your ads won’t be targeted towards the right kinds of shoppers at the right time. Simply put, your PPC keywords will determine the success of your online advertising. So, if you want to avoid getting coal in your AdWords stocking this holiday season, follow these tips:

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