LionShark Digital Marketing Blog

This Year, Practice Gratitude

1/1/2022

I’d like to depart from my usual blog topics to talk to you about something more important: thankfulness.

Around the holidays I’m always reminded of how important gratitude is but this year being thankful seems more important than ever.

As a society we have been surrounded by fear and worry and panic for the better part of a year and a half now. We’ve become accustomed to hearing negative information from every news source and information platform. Mental health issues are at an all-time high. People have lost loved ones and a sense of connection to their communities. Finances are strained and the economy is uncertain.

There’s a lot to be sad about and worried about.

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Content Predictions for 2020

12/18/2019

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The holidays are filled with marketers making predictions for the new year. We can’t help ourselves, we’re like months to a flame. Maybe it’s the thrill of realizing you were right or the unquenchable urge to help businesses improve their strategic marketing planning, but marketers love their trend predictions. Seeing these posts crop up during December and January are as predictable as Santa riding in on his sleigh.

Here are our predictions for the coming year:

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The Ultimate Guide to Charitable Marketing

11/12/2019

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If you support any charitable organizations, get ready for your inbox to start growing. ‘Tis the season!

While for-profit companies began ramping up their email marketing efforts in early October to notify shoppers of upcoming promotions and seasonal releases, charities will be following suit in the coming weeks. Thanksgiving unofficially kicks off the charitable giving busy season that runs through Christmas and into year-end.

The message that charities will be overwhelmingly promoting is that in this season of gift giving, there is no greater gift than to give to those in need. Broadly speaking, this encompasses every charitable marketing campaign whether the goal is to increase cash contributions, volunteer hours, public displays of support, or in-kind donations.

So, what do marketers working with charitable organizations need to know this holiday season?

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Small Business Goal Setting for the New Year – A Real-World Approach

12/27/2017

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The new year is almost here, which means it’s time to start thinking about planning. After the big holiday push, it’s tempting to just sit back and take a few weeks (months?) to relax and recharge. However, the most successful businesses are the ones that get right back at it after the busy season is over.

Business professionals and companies alike need to regularly set goals to ensure that they’re continuing to improve. Alignment between individual goals and company-wide goals provides the synergy to fuel long-term happiness and growth.

But goal setting is often easier said than done!

Start 2018 off right by using this guide to generate goals that are meaningful, attainable, and actionable.

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Prepare Your Ecommerce Site for the Holidays before July

6/15/2017

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Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.

Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:

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