Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.
In this time, I've grown considerably as a writer and flourished as a business owner. I focused on myself both personally and professionally and found that there were some things that have fundamentally changed the way I live and work that I want to share with you.  I’d like to depart from my usual blog topics to talk to you about something more important: thankfulness.
Around the holidays I’m always reminded of how important gratitude is but this year being thankful seems more important than ever. As a society we have been surrounded by fear and worry and panic for the better part of a year and a half now. We’ve become accustomed to hearing negative information from every news source and information platform. Mental health issues are at an all-time high. People have lost loved ones and a sense of connection to their communities. Finances are strained and the economy is uncertain. There’s a lot to be sad about and worried about.  If there’s one thing that’s clear to me right now it’s that we’ve lost trust. Our confidence in what we’re hearing and seeing has been shaken across all facets of our lives.
We’re dealing with stressors such as:
The result is a loss of trust across the board, personally and professionally. This chasm that has opened poses a serious problem for your strategic content strategy because without a foundation of trust, your content will fail. Whether the goal is brand awareness, new sales, upselling, customer retention, recruiting, or anything else, your content needs to be trusted. Without trustworthiness and believability, content simply cannot succeed. Find out how to develop a content strategy these days: |
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