LionShark Digital Marketing Blog

How to Identify Your Top Keywords (and Make More Money Off Them)

7/10/2018

As with any other marketing effort, PPC success requires homing in on your most successful tactics and exploiting them to increase revenue. The key to your PPC is efforts is the right keyword selection. Using keywords that are too generic will drive up advertising costs while using keywords that are too long-tail will result in minimal exposure. The sweet spot is finding the right balance between the two. But even within that sweet spot you’ll still have keywords that are unprofitable.

Using these three steps will help you identify the best keywords to maximize revenue:

Fueling Your SEO Efforts with PPC Data

6/21/2018

It’s a well-known fact that doing SEO and PPC simultaneously can bolster both efforts.

While SEO works to increase relevancy in the eyes of search engines, boosting your organic ranking over time, PPC provides immediate visibility to increase traffic. These complementary strategies provide short-term and long-term benefits as well as increased competitiveness throughout the lifecycle of the business. In fact, studies have shown that focused SEO efforts continue to increase traffic long after they’ve been implemented, which is why SEO is such a lucrative investment.

But if you’re just counting on merely running PPC to diversify your overall online marketing strategy, you’re squandering a valuable opportunity. You can (and should) use your PPC data to improve your SEO efforts. The result will be a more informed organic search approach that’s poised to succeed.

Your SEO efforts need this cross-over PPC data:

Why Quality Content Will Always Be Golden

3/6/2018

In its 20+ year history, SEO has taken on a variety of forms – both good and bad. While black hat SEO has utilized unscrupulous tactics to try to trick the search engines into acquiring search relevance, white hat SEO has been used to honestly gain exposure for high-quality content. And somewhere in the middle is the average marketer who has noble intentions but may also be prone to chasing the latest rumors and fads to get a leg up on the competition, sometimes helping and sometimes hurting their cause.

But amidst it all, the importance of quality content has always reigned supreme!

High-quality content will always be golden because it appeals to real people and factors heavily into search engine algorithms.

4 Pieces of Content Your Business Needs Right Now

11/30/2017

With all the nuances between companies in different industries, it’s a bold statement to say that every business needs the same type of content. However, it’s true!

The forms of content that drive customer engagement, sales, and search engine visibility don’t vary.

No matter what your business sells, where it’s located, how long it’s been operational, how many employees it has, or what it’s short and long-term goals are, it absolutely must have these four types of content:

When Your Competitors Aren’t Really Your Competitors

10/10/2017

Who are your competitors?

Chances are, you probably have a list of other companies that have similar offerings and operate in the same geographical space as your business. If you hired a digital marketing agency and they asked for your biggest competitors, you’d rattle off a few names from the top of your list and ask for help outdoing them online.

However, when it comes to paid search advertising (PPC) and search engine optimization (SEO), your usual competitors aren’t your only competitors. And in some cases, they aren’t even your biggest competitors!

While consumers determine who your direct competitors are by comparing products and services across similar companies, search engines determine who your competitors are organically by comparing content across pages. As a result, your online competition can vary widely based on your industry.

These are the top competitors you should be aware of, as well as tips for outranking them online:

PPC for Beginners: Can it Replace SEO?

8/23/2017

Thank you for following our ongoing PPC for Beginners blog series. If you’ve missed any of the previous articles, you can find them here:

We’re wrapping up this series by answering another frequently asked question – “Can PPC replace SEO?” (Spoiler alert: It can’t.)

There is a lot of confusion around this topic because both types of online marketing use keywords as building blocks and they share similar goals, which leads new advertisers to falsely believe that PPC and SEO are interchangeable. This misconception leaves advertisers without the relevant information to make informed marketing decisions. We don’t want you to fall into the same trap!

Hopefully after you’re done reading this article, you’ll understand the essential differences between PPC and SEO, be more knowledgeable about how they work together, and feel equipped to make decisions about prioritizing your marketing efforts.

The Lineup – Your Favorite Blog Posts

6/27/2017

Want to know what your colleagues and competitors are reading? Great! We combed through our analytics and found the can’t miss posts from the last three years. Here’s a list of our most read blog posts across our most popular categories. Enjoy!

How Much Will Your Website Rewrite Cost?

6/1/2017

If you’re looking to have the content on your website updated or revamped, you’re probably wondering how much a professional copywriter or content marketer will charge. Here at LionShark we write content for clients every day, which means that we have the inside scoop on what a project like that will cost.

So, check out this guide to pricing out your website rewrite and if you don’t get your questions answered, let us know! (We’d be happy to provide you with a custom quote based on your specific needs.)

The Best Ways to Optimize Your Existing Content

4/11/2017

Most business owners understand that unique, well-optimized content is the most crucial component of any SEO strategy. Many also believe that creating content has to be time consuming to do internally or expensive to outsource. However, one of the best ways to win at the SEO game is to simply optimize your existing content. Here are four easy ways to optimize the content that you already have laying around:

What is “Content” Anyways?

2/28/2017

As a content marketer, it’s easy to forget that not everyone knows what content is exactly. Many people have a general idea of what content is but, often times, business owners have trouble wrapping their heads around what counts as content and why it matters. And who can blame them really!? Even marketers disagree about what “content” actually means.

So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!

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