So, how did I get to this point? And what did I learn in the process?
Five years ago, I started this business and I forced myself to adhere to a rigid publishing schedule. I wrote a ton of articles that I thought were helpful and actionable. However, what I found was that only a few articles were bringing in traffic and leads. An extremely demanding content schedule was killing me and, according to the data, it wasn’t even fruitful work.
So, two years ago I decided to relax my expectations. Instead of posting 1-2 times a week, I aimed to post 1-2 times a month. I reasoned that by writing less, I would avoid the writing fatigue I was experiencing and also be able to spend more time on each article to produce better quality content in the process. Win-win!
This strategy was going well until earlier this year, when I just stopped. At least that’s what it looked like from a reader’s perspective.