About PPC
PPC stands for “Pay-Per-Click” and is also referred to as “Paid Search.” PPC is the fastest way to get targeted traffic to your site! With PPC you bid on keywords and create ads that are placed on search engines like Google to help people find you when they are searching for you or your products/services/resources.
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When you have an internet marketing company managing your PPC they will determine which keywords will be best to use for your business, set your bids, and create ads to use in conjunction with those keywords.
Take a look at our PPC services and let us know if you have any questions! |
If you are currently doing PPC and just want some professional advice on how your efforts can be improved, contact us at Info@LionSharkDigital.com to get a Free AdWords Audit for your account!
PPC Management Services
Starter PPC // $250 set-up fee and $100/mo. management
(for ad spend under $200)
Essential PPC // $250 set-up fee and $200/mo. management
(for ad spend $200-$500)
Advanced PPC // $350 set-up fee and $400/mo. management
(for ad spend $500-$2,000)
(for ad spend under $200)
- Initial call
- Google Analytics installation (if needed)
- Keyword research and ongoing management
- Ad creation and targeting
- Ongoing ad testing
- Monitoring of search queries
- Monthly reporting
Essential PPC // $250 set-up fee and $200/mo. management
(for ad spend $200-$500)
- Initial call
- Google Analytics installation (if needed)
- Keyword research and ongoing management
- Ad creation and targeting
- Ongoing ad testing
- Monitoring of search queries
- Monthly reporting
- Monthly phone calls
Advanced PPC // $350 set-up fee and $400/mo. management
(for ad spend $500-$2,000)
- Initial call
- Google Analytics installation (if needed)
- Keyword research and ongoing management
- Ad creation and targeting
- Ongoing ad testing
- Monitoring of search queries
- Use of ad extensions (phone number, customer reviews and more)
- Monthly reporting
- Monthly phone calls
Review AdWords Third-Party Partner materials
PPC Strategy
PPC and SEO work really well together because while the keywords are different in nature, SEO keywords can help identify new PPC opportunities and PPC keywords can help prioritize SEO efforts. PPC and SEO should be used together because both approaches complement each other and using both will help to diversify your marketing strategy.
