Challenges
The biggest challenge for this first annual Rockford Ninja Warrior event was the timeframe. With less than two months separating when BridgeWay Community Church got approval for the event and when they planned on having it, a huge team of volunteers and corporate sponsors had to come together to make the event a reality.
From an online perspective, the basic framework was in place to launch a digital strategy but none of the promotion had been started. When LionShark Digital Marketing’s proposal was accepted a month before the event, everyone involved hit the ground running to start building buzz.
The biggest challenge for this first annual Rockford Ninja Warrior event was the timeframe. With less than two months separating when BridgeWay Community Church got approval for the event and when they planned on having it, a huge team of volunteers and corporate sponsors had to come together to make the event a reality.
From an online perspective, the basic framework was in place to launch a digital strategy but none of the promotion had been started. When LionShark Digital Marketing’s proposal was accepted a month before the event, everyone involved hit the ground running to start building buzz.
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