Every day we talk with business owners who need help with their content marketing. Often, they’ve tried handling their own digital efforts, only to realize that they don’t have the time, or the expertise needed to do it well. After we published a recent article on content marketing best practices, we heard about a business example that closely parallels the points we shared. We’re reproducing that story here so you can see what content marketing mistakes really look like, and how you can get back on track to fix them:
“As a business owner, I thought I had a solid grip on content marketing—turns out, I was wrong. I’ve made plenty of mistakes that wasted time, money, and opportunities. Here’s my story of the biggest content marketing blunders I made, and how I’m working to avoid them going forward.
“As a business owner, I thought I had a solid grip on content marketing—turns out, I was wrong. I’ve made plenty of mistakes that wasted time, money, and opportunities. Here’s my story of the biggest content marketing blunders I made, and how I’m working to avoid them going forward.
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