LionShark Digital Marketing Blog

Where Marketing Meets Human Universality

11/28/2023

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In marketing these days customization is such a big deal. We talk about how we can tweak products and messaging to meet customers individual needs, focusing on all the ways in which consumers are different. And while it is certainly important to speak to people’s unique needs and desires what we sometimes overlook are the universalities that we share that transcend all marketing approaches.

There are some things about us as humans that are fundamentally the same, which our marketing strategies may overlook. Focusing on these key similarities is a strategic way that savvy marketers do their jobs more effectively. Simply put, focusing on what unites us can help you to sell more.

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Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

11/17/2023

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Earlier this year I wrote an article about using ChatGPT for content marketing. In the article I absolutely railed against the idea of letting ChatGPT write your content for you. I argued that it lacks insight, can’t create authentic connection, offers an imbalanced perspective, and simply adds to the white noise of prolific content creation. However, in the time since I have adopted a more favorable view of ChatGPT as I have played with it some more and done additional research.

Today I’m going to share some new ways to use ChatGPT with you that I have discovered so that you can be a better content creator. But, I still want to caution that simply letting ChatGPT generate your content for you is a terrible idea! With that said, I'll give you a few tips on how you can use ChatGPT to improve your writing instead of asking it to do it for you.

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Why Content Marketing Training is All Wrong

9/22/2023

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As a senior content marketer, it's important for me to stay up to date with the latest content marketing creation trends and best practices. Recently I was doing some content marketing training when I came upon a piece of advice that really stood out to me. The training resource I was using recommended writing blog articles with a very specific approach that completely contradicts the way I write content for my clients.

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Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.

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Success, in a Nutshell

9/8/2023

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So, I took a long time off from writing any blog posts here. How long? That's a fact I’m ashamed to mention… but for those of you keeping track, it was almost two years. Ouch!

I think it would be easy to assume that during this time I was doing something ultra exciting that kept me from running my business. But, in reality, I was running my business and running it hard. I had built enough of a client load that I just simply didn't have time to maintain things for my own business anymore (other than invoicing clients as I did work for their businesses).

In this time, I've grown considerably as a writer and flourished as a business owner. I focused on myself both personally and professionally and found that there were some things that have fundamentally changed the way I live and work that I want to share with you.

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Taking a Daniel Tiger Perspective on The Current State of Work

9/30/2020

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Any parent with young kids knows Daniel Tiger is the ultimate authority on every lesson you need in life. The PBS successor to Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood features a young tiger (unsurprisingly named Daniel) and his family. He confronts life’s difficult challenges with emotional maturity, self-awareness, and singing.

So. Much. Singing.

But, unlike most children’s TV, you won’t end up hating it. In fact, you’ll end up loving it because the songs are so catchy and soothing that you can draw on Daniel Tiger’s extensive catalog of compositions to guide your child through basically any daily struggle.

Throughout the stay home orders Daniel Tiger has been a go-to in our household, which has kept that marketable little feline at the top of my mind. (Okay, I’ll admit that I frequently catch myself singing Daniel Tiger lessons even when the kids aren’t even around.) Now, I may be really losing it but I caught a recent episode out of the corner of my eye while working at my computer and it felt weirdly analogous to the anxiety I’ve felt over the last six months.

In Daniel Tiger’s episode about going on vacation he eases children’s fears by urging them to “Find what’s different and what’s the same.” And while the COVID shut down certainly hasn’t been a vacation, its complete upheaval of everything we’re used to has a lot of parallels to the way a child worries about the new experiences and feelings of going on a trip. By focusing on what’s the same, Daniel Tiger is able to stay grounded enough to be open to, and even appreciate, the new experiences available to him.

When we look at the current state of work, it’s pretty obvious what’s different. But what’s the same?

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Where Marketing Meets Human Universality

Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

Why Content Marketing Training is All Wrong

Success, in a Nutshell

Taking a Daniel Tiger Perspective on The Current State of Work

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