LionShark Digital Marketing Blog

Where Marketing Meets Human Universality

1/14/2025

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In marketing these days customization is such a big deal. We talk about how we can tweak products and messaging to meet customers individual needs, focusing on all the ways in which consumers are different. And while it is certainly important to speak to people’s unique needs and desires what we sometimes overlook are the universalities that we share that transcend all marketing approaches.

There are some things about us as humans that are fundamentally the same, which our marketing strategies may overlook. Focusing on these key similarities is a strategic way that savvy marketers do their jobs more effectively. Simply put, focusing on what unites us can help you to sell more.

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Why Content Marketing Training is All Wrong

9/23/2024

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As a senior content marketer, it's important for me to stay up to date with the latest content marketing creation trends and best practices. Recently I was doing some content marketing training when I came upon a piece of advice that really stood out to me. The training resource I was using recommended writing blog articles with a very specific approach that completely contradicts the way I write content for my clients.

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Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.

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How Taking a Sabbath Makes You Better Professionally

5/28/2024

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Last year it became apparent to me that I should be taking a Sabbath each week to rest and focus on what was most important in my life. Now, before I lose you, I want to make it clear that while there is certainly a biblical mandate to rest as God rested on the seventh day of creating the universe, I think that a sabbath holds value for everyone regardless of their beliefs. (Of course, if your sabbath isn’t God-focused, it will look different than mine, but the principle of resting and resetting holds true regardless.)

Building a sabbath into your week provides a whole host of physical and mental benefits if you understand why you’re doing it and how to do it well. (And while this is not the primary motivation for Christians who observe the Sabbath, it’s a clear benefit nonetheless.) In fact, this is the same concept behind the 4-day work week that some corporations are adopting these days. The result is a better work-life balance, greater satisfaction in the work that you do, and improved overall health.

So, let’s talk about how a sabbath can drive significant personal and professional growth.

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Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

11/17/2023

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Earlier this year I wrote an article about using ChatGPT for content marketing. In the article I absolutely railed against the idea of letting ChatGPT write your content for you. I argued that it lacks insight, can’t create authentic connection, offers an imbalanced perspective, and simply adds to the white noise of prolific content creation. However, in the time since I have adopted a more favorable view of ChatGPT as I have played with it some more and done additional research.

Today I’m going to share some new ways to use ChatGPT with you that I have discovered so that you can be a better content creator. But, I still want to caution that simply letting ChatGPT generate your content for you is a terrible idea! With that said, I'll give you a few tips on how you can use ChatGPT to improve your writing instead of asking it to do it for you.

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Success, in a Nutshell

9/8/2023

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So, I took a long time off from writing any blog posts here. How long? That's a fact I’m ashamed to mention… but for those of you keeping track, it was almost two years. Ouch!

I think it would be easy to assume that during this time I was doing something ultra exciting that kept me from running my business. But, in reality, I was running my business and running it hard. I had built enough of a client load that I just simply didn't have time to maintain things for my own business anymore (other than invoicing clients as I did work for their businesses).

In this time, I've grown considerably as a writer and flourished as a business owner. I focused on myself both personally and professionally and found that there were some things that have fundamentally changed the way I live and work that I want to share with you.

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Where Marketing Meets Human Universality

Why Content Marketing Training is All Wrong

How Taking a Sabbath Makes You Better Professionally

Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

Success, in a Nutshell

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