We want to take a moment to thank everyone who participated in our Experts Series! The feedback we received was very positive and I’m sure that our readers will be utilizing the tips that were shared for years to come! If you have any questions about any of the topics that were covered, please feel free to contact us and we can help you out!
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Small business owners have likely heard about the switch to chip cards, but consumers may be less familiar with this new technology. The switch from magnetic stripes to microchips in credit cards is important because it means that payment standards have turned a corner, marking a significant shift in transaction capabilities, technology usage, data storage, risk mitigation, and fraud liability.
 Responsive web design has continued to grow in popularity since its initial development in late 2010. In fact, it’s so popular now that over the past few years it seems as though responsive web design has become synonymous with web design.
I can’t tell you the last time that I pitched web work to a client without talking about responsive web design and that’s for a good reason - it’s currently the best option for having a cohesive desktop and mobile web presence. PPC is a useful tool for businesses of all sizes to generate leads and boost conversions. Whether you’re running a local shop or an online store, PPC can help get your products/services in front of your target audience quickly and effectively. However, if you’ve tried PPC in the past or you’re giving it a shot now and not seeing the results you were hoping for, it may be due to one of these common PPC mistakes:
 At Local First, we support locally owned businesses through various events, programming, and promotions. We educate consumers in West Michigan and drive the demand for local businesses. We also provide a network of support to over 800 business owners, and encourage them to become better, more responsible businesses. But why do we do this?
We wholeheartedly believe that local business is the key to transforming and sustaining our local economy and community. Here are a few reasons why: |
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