Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
Whether your business has been around for generations or is green and new, it has a brand story to tell. That story, which is uniquely your own, is the heart and soul of your company… and it’s really important! It’s what piques consumers’ interest, compels them to buy, and makes them into loyal customers. That’s why it’s so crucial to tell your brand story well.
Your brand story should be documented on your About Us page and come to life through all your customer touch points. But simply providing key information like when your business was started, who the owner is, and what you do/sell isn’t enough. You absolutely must captivate consumers by weaving a brand story that’s engaging and exciting. Here’s how you do just that:
I’m not really sure what happened to respect, but it seems to have taken a serious hit in recent years. I remember a time when you could trust that the people and brands around you would respect you as a person. There were understood rules of engagement and standards to live up to, that constituted a sort of social contract. Breaking this contract had real consequences because people would cut ties with acquaintances or businesses that they felt were disrespectful in any way.
But as the internet has continued to grow into the behemoth that it is these days, we seem to have lost that face-to-face connection that respect is built on. Just look at the types of comments you see on online forums and articles or the way some businesses react to critical reviews – these definitely aren’t the types of civilized things that would be said to someone in person!
More and more it feels like people aren’t neighborly and friendly as they used to be and brands tend to be out to make the quick buck and move on. Essentially, we’ve created a society where people feel forced into independence because they can’t trust that the social fabric around them will respect them as people so they have to look out for themselves. It’s pretty unfortunate from an anthropological perspective, but it also provides a real opportunity for businesses to gain a competitive advantage by restoring the respect that seems to have been mostly lost. So as a business, how do you climb the mountain of consumer perception to restore respect? If you want to attract and retain customers, you have to respect them in the following ways:
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