Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.
Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
0 Comments
I get this question a lot – “Do I need a landing page for my PPC advertising efforts?” The answer, however, is rarely a simple yes or no. Perhaps if clients asked questions like “Do I need professionally designed, dedicated landing pages for each of my product/service categories that integrate seamlessly with the rest of my site with trackable calls-to-action to target each of my buyer audiences and generate leads and/or non-sales conversions?” the answer would be a lot easier. But, no one ever asks that!
The truth is that every site is different and every business has unique goals and KPIs, which means that there isn’t a one-size-fits-all answer to this important question. So, if you’re wondering whether your business should be using landing pages in conjunction with your online marketing, here are the pros and cons that we usually discuss with clients: Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
Businesses need stock photos for everything from blog posts and web graphics to email marketing images and sales collateral. But paying a lot for photos or having to jump through attribution hoops is never fun, which is why we only use high-quality free use photos these days. Here are our favorite places to find them:
|
About The LionShark Digital Marketing BlogWelcome to the official LionShark blog! Categories
All
|