Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.
Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
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I get this question a lot – “Do I need a landing page for my PPC advertising efforts?” The answer, however, is rarely a simple yes or no. Perhaps if clients asked questions like “Do I need professionally designed, dedicated landing pages for each of my product/service categories that integrate seamlessly with the rest of my site with trackable calls-to-action to target each of my buyer audiences and generate leads and/or non-sales conversions?” the answer would be a lot easier. But, no one ever asks that!
The truth is that every site is different and every business has unique goals and KPIs, which means that there isn’t a one-size-fits-all answer to this important question. So, if you’re wondering whether your business should be using landing pages in conjunction with your online marketing, here are the pros and cons that we usually discuss with clients: Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
Businesses need stock photos for everything from blog posts and web graphics to email marketing images and sales collateral. But paying a lot for photos or having to jump through attribution hoops is never fun, which is why we only use high-quality free use photos these days. Here are our favorite places to find them:
A lot of logos get ignored… by their owners. The reality is that while a business owner might not put too much thought or effort into their own logo (or just blindly assume that it’s great without getting any impartial feedback), consumers pay a lot of attention to logos. In fact, a logo is probably one of the most important elements to a business! Why? Because it’s the first thing someone sees when they look at a business card or the side of a company vehicle or a homepage. This first impression can go a long way in establishing a consumer’s opinion of a brand that they don’t yet know anything else about. So if you’re starting a new business or redesigning your existing business, you really need to prioritize designing your logo.
It’s always best to hire a professional designer to create your logo for you, and then as you evaluate the options that are provided to you, keep an eye out for each of these elements. These are the four features that all good logos have in common: There are some bad websites out there – we’ve all seen them!
You know the type. They’re the websites that make you cringe, face palm, and then maybe even gag. If these websites were dogs, they would be this guy. Is your website one of them? Well, if your website has any of these items, it just might be! Last year ushered in major design changes for many businesses! Some businesses completely overhauled their outdated designs all at once after many years of resistance, while others changed their strategic approach to design and implemented smaller incremental changes throughout the year. But no matter where your company fell on this spectrum, chances are that it made some noticeable design changes as well.
In 2015 overall design strategy took a decided swing back towards focusing on usability over more artsy aesthetic elements. These were the most important design tips that we picked up on: We all know that Santa is an expert toy maker and high altitude sleigh pilot, but what can he teach us about running an online store? Well, since The North Pole doesn’t actually have their own thriving ecommerce business, we can’t say for sure. But what we can do is speculate about how Santa would run his own online business based on what we already know about the big guy! So as you’re setting up your first web store or analyzing your existing online efforts, take Santa’s advice in the following areas:
The holidays are here and if you’re struggling to find a way to integrate some holiday cheer into your web design, we’ve got a few quick tips to get you started. Here are our favorite ways to holiday-itize your website:
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