These days most people understand how important a strong social media presence is for businesses of all sizes. However, understanding that you need social media is completely different than understanding how to do social media well. If your business is making any of these common social media mistakes, you need to rethink your strategy:
There’s an art to garnering a social media following. You need a delicate balance of being interesting enough to stand out from the crowd without being so far out there that you alienate potential followers. You need to engage existing followers to keep them around without making them feel like they’re being badgered. Basically you want to be that cool best friend and not that overbearing mom – not an easy feat. So how do you walk this tight rope without losing would-be and current followers? Basically, you avoid all of these common pitfalls:
Running an online marketing company I often hear business owners or marketing managers tell me “Oh yeah, social media definitely isn’t for us!” And while it’s sometimes difficult (or downright impossible) to dissuade them from this belief, it’s never true. Any business, no matter the size or industry or audience, can benefit from social media in some capacity!
Social channels are used most commonly for customer service, education, brand awareness, and selling, which really covers a wide range of marketing goals. In that list is at least one focus area that every business needs in order to succeed. Don’t believe me? Consider this – there are local and national brands with thriving social media communities around offerings like toilet paper, tampons, deodorant, household cleaners, condiments, porta potty rentals, allergy medications, athlete’s foot remedies, dog food, kitty litter, bug removal, and probably a million other odd products/services that don’t strike you immediately as being particularly social in nature.
So how can your business build a social community around products/services that aren’t typically social? These three tips will help you create a winning strategy:
I feel like every day I see at least one article or post offering advice on when you should tweet this or email that and they all seem to be contradictory. Some say it’s better to post earlier in the day on a particular platform, while others will advocate later in the day for that same platform. Some say you should post just before the hour, others will say just after or mid-hour is better. Some studies swear by late-night and weekend posting to get people during their down-time while others say you should stick to business hours. If you tried to follow all of this advice you’d probably end up spending innumerable hours posting all day every day and annoying the crap out of your audience!
So what’s the right advice when it comes to social media management? Well, all of it!
The reality is that for each business, the “right” time to send emails, publish content, and push social media posts is completely unique. This is why it’s so important to test everything that you do to see what your audience responds best to over time. Here are some really important things to keep in mind when planning when to send various marketing messages:
You may know people who still think Twitter is hocus pocus, but the truth is that Twitter continues to gain popularity in ways that may surprise you.
These 14 stats point to how Twitter is being used, who is using it and where the future of Twitter is headed:
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