LionShark Digital Marketing Blog

What do to When You Can’t Write

1/13/2024

Recently my alma mater, Bentley University, sent out their winter 2023 magazine it featured a story about the “Power and Potential of Artificial Intelligence.” In it they included a quote from a student paper as well as a quote for from an AI response answering the question “What is inflation?”

Readers were asked to read both quotes and determine which one was written by a person and which one was written by AI to see if they could guess which was which. When I saw the challenge I pridefully assumed that I would be able to guess which one was written by AI by homing in on its awkward robotic voice and inevitable inaccuracies.

So, what happened?

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Where Marketing Meets Human Universality

11/28/2023

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universally-successful-digital-marketing-strategies

In marketing these days customization is such a big deal. We talk about how we can tweak products and messaging to meet customers individual needs, focusing on all the ways in which consumers are different. And while it is certainly important to speak to people’s unique needs and desires what we sometimes overlook are the universalities that we share that transcend all marketing approaches.

There are some things about us as humans that are fundamentally the same, which our marketing strategies may overlook. Focusing on these key similarities is a strategic way that savvy marketers do their jobs more effectively. Simply put, focusing on what unites us can help you to sell more.

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Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

11/17/2023

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Earlier this year I wrote an article about using ChatGPT for content marketing. In the article I absolutely railed against the idea of letting ChatGPT write your content for you. I argued that it lacks insight, can’t create authentic connection, offers an imbalanced perspective, and simply adds to the white noise of prolific content creation. However, in the time since I have adopted a more favorable view of ChatGPT as I have played with it some more and done additional research.

Today I’m going to share some new ways to use ChatGPT with you that I have discovered so that you can be a better content creator. But, I still want to caution that simply letting ChatGPT generate your content for you is a terrible idea! With that said, I'll give you a few tips on how you can use ChatGPT to improve your writing instead of asking it to do it for you.

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Why Content Marketing Training is All Wrong

9/22/2023

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As a senior content marketer, it's important for me to stay up to date with the latest content marketing creation trends and best practices. Recently I was doing some content marketing training when I came upon a piece of advice that really stood out to me. The training resource I was using recommended writing blog articles with a very specific approach that completely contradicts the way I write content for my clients.

why-content-marketing-training-is-all-wrong

Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.

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How to Develop a Content Strategy in a World Without Trust

11/22/2021

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develop a content strategy in a world without trust

If there’s one thing that’s clear to me right now it’s that we’ve lost trust. Our confidence in what we’re hearing and seeing has been shaken across all facets of our lives.

We’re dealing with stressors such as:

Constantly changing and conflicting information
Opinions and emotions passing as facts
Shortages of everything from products to labor
Widening divisions across socio-economic, political, racial, and geographic lines
General market uncertainty

The result is a loss of trust across the board, personally and professionally. This chasm that has opened poses a serious problem for your strategic content strategy because without a foundation of trust, your content will fail. Whether the goal is brand awareness, new sales, upselling, customer retention, recruiting, or anything else, your content needs to be trusted. Without trustworthiness and believability, content simply cannot succeed.

Find out how to develop a content strategy these days:

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What do to When You Can’t Write

Where Marketing Meets Human Universality

Using ChatGPT to Improve Your Writing – A Guide for Curious Content Writers

Why Content Marketing Training is All Wrong

How to Develop a Content Strategy in a World Without Trust

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