
Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
![]() When content marketers talk about using AI for content writing, what they really mean is using LLMs (Large Language Models) like OpenAI’s ChatGPT, X’s Grok, and Google’s Gemini to help them write the content businesses need to thrive. The content they’re creating can be anything from on-page content (like blog articles, landing pages, homepage text, and product/service descriptions) to social media posts, marketing emails, event invitations, press releases, or anything else that needs to be penned. Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
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![]() In marketing these days customization is such a big deal. We talk about how we can tweak products and messaging to meet customers individual needs, focusing on all the ways in which consumers are different. And while it is certainly important to speak to people’s unique needs and desires what we sometimes overlook are the universalities that we share that transcend all marketing approaches. There are some things about us as humans that are fundamentally the same, which our marketing strategies may overlook. Focusing on these key similarities is a strategic way that savvy marketers do their jobs more effectively. Simply put, focusing on what unites us can help you to sell more.
Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.
![]() Recently my alma mater, Bentley University, sent out their winter 2023 magazine it featured a story about the “Power and Potential of Artificial Intelligence.” In it they included a quote from a student paper as well as a quote for from an AI response answering the question “What is inflation?” Readers were asked to read both quotes and determine which one was written by a person and which one was written by AI to see if they could guess which was which. When I saw the challenge I pridefully assumed that I would be able to guess which one was written by AI by homing in on its awkward robotic voice and inevitable inaccuracies. So, what happened? ![]() Earlier this year I wrote an article about using ChatGPT for content marketing. In the article I absolutely railed against the idea of letting ChatGPT write your content for you. I argued that it lacks insight, can’t create authentic connection, offers an imbalanced perspective, and simply adds to the white noise of prolific content creation. However, in the time since I have adopted a more favorable view of ChatGPT as I have played with it some more and done additional research. Today I’m going to share some new ways to use ChatGPT with you that I have discovered so that you can be a better content creator. But, I still want to caution that simply letting ChatGPT generate your content for you is a terrible idea! With that said, I'll give you a few tips on how you can use ChatGPT to improve your writing instead of asking it to do it for you. |
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