These days most people understand how important a strong social media presence is for businesses of all sizes. However, understanding that you need social media is completely different than understanding how to do social media well. If your business is making any of these common social media mistakes, you need to rethink your strategy:
There’s an art to garnering a social media following. You need a delicate balance of being interesting enough to stand out from the crowd without being so far out there that you alienate potential followers. You need to engage existing followers to keep them around without making them feel like they’re being badgered. Basically you want to be that cool best friend and not that overbearing mom – not an easy feat. So how do you walk this tight rope without losing would-be and current followers? Basically, you avoid all of these common pitfalls:
If you routinely use Facebook on a desktop or laptop, you’ve likely noticed that Facebook has undergone a big change. The humble “like” button now has a few friends – emojis for “love,” “haha”, “wow,” “sad,” and “angry.” Many mobile users are still simply seeing the old “like” option, but as Facebook apps across all mobile devices catch on, expect to see much more varied responses to your friends’ posts in your Facebook timeline.
Facebook rolled out this change at the end of February after years of feedback that people wanted the ability to dislike posts in the same way that they could “like” them. After a lot of analysis to determine how people wanted to be able to respond to posts, and what those response emojis should look like to convey their respective emotions appropriately, Facebook released five new reaction options.
These reactions allow Facebook users to convey much more nuanced emotions in response to a post rather than the simple binary like or dislike. So what do Facebook reactions mean for your business and how can you use them to develop content? Using our social media expert opinion, we’re here to help break it down for you!
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