The businessowners I’m talking with right now fall into one of two categories – those that are currently spending money on paid search advertising (PPC) and aren’t sure if they should continue, and those that haven’t utilized PPC yet and are hesitant to try a new strategy in the midst of a risky economic climate. (In case you were wondering why I haven’t been talking to anyone who’s confidently using PPC and plans to continue, it’s not because those people don’t exist – it’s because those people are just quietly fueling their revenue growth using PPC and don’t plan on changing their online strategy any time soon.)
If you’re already using PPC as part of your marketing plan, now is the time to double down on your advertising spend. If you haven’t tried PPC yet, now is the time to get started. The search space is ripe with opportunity right now.