It took me a while to finally realize this, but me-time is really business-time in disguise.
Self-employed business owners know the feeling – you want to do something personally satisfying during the day, but you feel selfish for taking the time to do it. This is especially prevalent among business owners that work out of their home. Whether the thing you want to do is go for a run, tidy up the house, meet a friend for lunch or coffee, soak up the sun outside or any number of other me-time activities, business owners often find it hard to justify doing so because they feel like they need to be 100% committed to their business. When I first started out, I thought I was on business-time when I was answering emails, doing client work, looking for business opportunities, and maintaining the website for my digital marketing company. And I thought I was enjoying me-time was when I was doing… everything else! As a new business owner it seemed lazy and uncommitted to be taking time to do the things I enjoyed outside of work.
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According to a nationwide study, 93% of recruiters use LinkedIn to find qualified applicants for job openings that they are looking to fill. This means that your LinkedIn profile should be just as polished and professional as your resume.
While there are probably a million different tips out there aimed at helping people have LinkedIn profiles that stand out, I would like to take the time to give you some advice on how not to stand out. Why? Well because sometimes standing out is bad – especially when you are standing out because your LinkedIn profile looks ridiculous. In fact, your LinkedIn photo alone is enough to lose you the job before you ever even had a chance to win it. Recruiters are pressed for time and if your profile picture is offensive or unprofessional, you can kiss your chances goodbye of landing that great job. Websites are, oddly, a bit like babies. Business owners work hard to get ready for their arrival, spend sleepless nights worrying about their future, often feel ill-equipped or prepared to deal with issues that they may encounter, take incredible pride in their progress and are closely tied emotionally to their success. These parallels may explain why every parent thinks their baby is beautiful and every website owner thinks their website is amazing.
The reality of the matter, though, is that many websites lack important information/key functionality/user-friendly elements and fall short on overall aesthetics. These shortcomings can hinder business goals and future growth. This is why I feel like I owe it to clients and colleagues to be honest with them regarding their websites if I notice that there are areas where the sites may be falling short. As the owner of an internet marketing company, I sometimes come across situations where all of the best marketing efforts in the world are not going to make a difference because the website we’re being asked to optimize just will not convert traffic into leads or buyers. It is in these situations where I basically have to tell a business owner that his/her baby is ugly. Last year I read Ginny Soskey’s post “How to Think Up A Year’s Worth of Blog Posts in an Hour” on Hubspot. She explained how she got her team of 8 people together to brainstorm enough blog ideas to fill a one-year editorial calendar in just 45 minutes. When I read this article, I assumed she must have a team of geniuses or super writers or something. I was in disbelief that this was even possible at all. One year in one hour?
I publish on the LionShark online marketing blog every Tuesday/Thursday, so I need 104 posts to get me through the year. That meant I had to come up with one idea every 30 seconds or so. It was a tall order, but I sat down and decided to try it myself. I figured that the worst that could happen was that I would waste an hour doodling and the best that could happen was that I could get some great ideas for content. I’m just a writing team of one, so I wasn’t expecting much. In fact, I think I may have decided to try it just to prove that it couldn’t work. And then something unexpected happened… It worked. But the story doesn’t end there! The most surprising part was yet to come. Kate Pierce FOR IMMEDIATE RELEASE: 9/16/14 LionShark Digital Marketing LLC (616)-536-1SEM [email protected] LionShark Digital Marketing Announces Sponsorship of First Annual Rockford Ninja Warrior Event Local Michigan Online Marketing Company Provides Consulting and Social Media Support for Professional-Level Ninja Warrior Competition Rockford, MI: BridgeWay Community Church publically announced last month that they would be building an extreme obstacle course at their Childsdale location to host a pro-level “ninja” competition October 10-11, 2014. Designed in a similar style as NBC’s hit show “American Ninja Warrior,” the course is being planned with input from previous national contestants for serious athletes across several age brackets. Proceeds from the event will go to building a community center for local children to enjoy and to support Developing Healthy Kids – a Rockford Public Schools organization. Rockford Ninja Warrior staff is currently assembling the large team of volunteers and sponsors needed to bring this iconic event to Rockford, MI and Lionshark Digital Marketing is the latest company to sign on as a sponsor. Owner, Kate Pierce, expressed her enthusiasm by saying, “I’m just so excited to be involved with such a great event that will benefit the local community! I love American Ninja Warrior, so the ability to help bring something like that to where I live and work is truly an honor.” LionShark Digital Marketing is working with Rockford Ninja Warrior to provide digital marketing consulting and social media assistance. With thousands of people already expressing interest, social media will be a vital platform for communicating event information to the public and getting West Michigan’s ninjas prepared for the competition. LionShark Digital Marketing will utilize a unique blend of skills to generate awareness for Rockford Ninja Warrior and maintain a consistent social media presence, including: - A solid understanding of the local West Michigan market - Familiarity with the demands of event-driven social media - Extensive experience with SEM for non-profit and charitable organizations About LionShark Digital Marketing LLC: LionShark Digital Marketing is an online marketing agency providing SEO, social media, business consulting and PPC services to businesses across West Michigan and nationwide. With over 7 years of experience developing and executing digital marketing strategies for small-to-medium sized local businesses, ecommerce stores and non-profit organizations, LionShark Digital Marketing has represented a vast array of industries online. Find out more about LionShark Digital Marketing by visiting www.LionSharkDigital.com. ###
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