Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
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Email marketing is one of the most cost-effective marketing channels available, which is why big brands spend so much money designing the perfect email campaigns. But emails can’t just look great and contain interesting information to be effective, they also must get delivered to recipients and be opened. Without overcoming these engagement barriers, your emails will never stand a chance of being successful. So, how can you ensure that your emails will get seen?
Businesses need stock photos for everything from blog posts and web graphics to email marketing images and sales collateral. But paying a lot for photos or having to jump through attribution hoops is never fun, which is why we only use high-quality free use photos these days. Here are our favorite places to find them:
Email marketing is one of the most cost effective ways to generate and nurture leads as well as strengthen an ongoing customer relationship, but only when it’s done correctly. For as many companies out there that are using email marketing well, it seems like there are just as many doing it poorly. If your business is committing any of these common email marketing mistakes, you may be missing out on the fruitful bounty that email marketing can cultivate:
These days marketers have innumerable options when it comes to brand promotion, but humble email marketing still reigns supreme when it comes to acquiring new business and fostering existing customer relationships. This is why so many marketers rely on email campaigns to do the heavy lifting when it comes to driving revenue and turning customers into brand advocates. But, just like any other marketing endeavor, email marketing can sometimes go very wrong when the execution is poor.
Mismanagement can turn your email marketing efforts into something that actually drives people away from your brand and stirs up negative brand sentiment. There are a lot of things that can go wrong with email marketing – sending untargeted messages, using media that doesn’t load properly, including broken links, and many many more. I won’t name any names, but when it comes to my own inbox, these are the most recent email faux pas that caused me to hit unsubscribe: Email marketing continues to be one of the most effective (not to mention profitable) ways to maintain customer relationships available to businesses of all sizes. Transactional emails inform customers of important information (confirming orders, relaying shipping information, providing account details, etc.) while email campaigns aim to get new prospects to pull the trigger and existing customers to convert again. Simply put, emails of all sorts are very good at what they’re intended to do. This is why email marketing continues to have the highest ROI of any marketing channel. But none of this means much if people ignore your emails in the first place!
Killer headlines make your emails stand out amongst inbox clutter and entice recipients to open them. Good headlines generate interest and drive purchases, signups, digital downloads, video views, and a slew of desired actions. So how do you write email headlines that don’t suck? I’m glad you asked… Last month HubSpot published an article detailing why they decided to unsubscribe almost half of their email subscribers (250,000 people) without asking. The end result was far more effective marketing! How is this possible? Graymail!
For those of you who aren’t familiar with email marketing jargon, graymail is the term given for that gray area between effective email communication and spam. Technically, the people receiving it have opted into receiving emails from you, but they actually couldn’t care less about what you have to say or offer. (Think, people who provide their email addresses to enter a contest or who make a purchase on your site for someone else and don’t uncheck the box that automatically adds them as a subscriber.) These people are easy to spot because of their low (or non-existent) engagement rates and often stick around like stale bread rather than taking the initiative to unsubscribe themselves. So why is it a good idea to purge your email list of subscribers that view your email communications as graymail? These subscribers act as an unstable base upon which to build your email marketing efforts and can lead to failure over time! Halloween is when the holiday sales rush begins nationwide, which means that for retail businesses October is an important time because it can set the stage for the rest of the fall and winter. So this Halloween, don’t brush the cobwebs off your same old marketing strategy. Instead, plan an online marketing approach that’ll make you a killing. Whether your business is flying high on a witch’s broom or buried six feet under, these marketing channels are sure to breathe new life into your sales:
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