Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
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Email marketing is one of the most cost-effective marketing channels available, which is why big brands spend so much money designing the perfect email campaigns. But emails can’t just look great and contain interesting information to be effective, they also must get delivered to recipients and be opened. Without overcoming these engagement barriers, your emails will never stand a chance of being successful. So, how can you ensure that your emails will get seen?
Businesses need stock photos for everything from blog posts and web graphics to email marketing images and sales collateral. But paying a lot for photos or having to jump through attribution hoops is never fun, which is why we only use high-quality free use photos these days. Here are our favorite places to find them:
Email marketing is one of the most cost effective ways to generate and nurture leads as well as strengthen an ongoing customer relationship, but only when it’s done correctly. For as many companies out there that are using email marketing well, it seems like there are just as many doing it poorly. If your business is committing any of these common email marketing mistakes, you may be missing out on the fruitful bounty that email marketing can cultivate:
These days marketers have innumerable options when it comes to brand promotion, but humble email marketing still reigns supreme when it comes to acquiring new business and fostering existing customer relationships. This is why so many marketers rely on email campaigns to do the heavy lifting when it comes to driving revenue and turning customers into brand advocates. But, just like any other marketing endeavor, email marketing can sometimes go very wrong when the execution is poor.
Mismanagement can turn your email marketing efforts into something that actually drives people away from your brand and stirs up negative brand sentiment. There are a lot of things that can go wrong with email marketing – sending untargeted messages, using media that doesn’t load properly, including broken links, and many many more. I won’t name any names, but when it comes to my own inbox, these are the most recent email faux pas that caused me to hit unsubscribe: |
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