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You asked, so we're delivering! Last month we published an article called Lessons Learned from Purging Over 30,000 Unread Emails. In it we offered a slew of email marketing best practices. We heard lots of feedback that the article was really helpful, but many of you wanted an email marketing checklist that you could use to prioritize new activities and refine your existing efforts. So, we're delivering! Check out our to-do list for email marketers:
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Last month I had over 30,000 unread emails across my 5 email accounts. Every time I went into an inbox, I was overwhelmed by the sheer volume of messages vying for my attention. Every so often, I would try to work through them little by little, but no matter how hard I tried, they came in faster than I could clear them out. Like a sinking boat, I knew I needed to stop bailing water out and start plugging it from coming in. So, I began the arduous process of unsubscribing to anything I didn’t want to receive any longer.
Over and over, I saw different organizations making the same kinds of mistakes that had turned me off as a subscriber, making me want to opt out of future communications. Unfortunately, your emails may be meeting the same fate – at best being ignored and at worst driving up unsubscribe rates (and worst-est, damaging your email sender reputation with today’s biggest email service providers). To help you avoid this fate, I’ve put together some key email marketing best practices that really stood out to me as I went through tens of thousands of emails. Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
Email marketing is one of the most cost-effective marketing channels available, which is why big brands spend so much money designing the perfect email campaigns. But emails can’t just look great and contain interesting information to be effective, they also must get delivered to recipients and be opened. Without overcoming these engagement barriers, your emails will never stand a chance of being successful. So, how can you ensure that your emails will get seen?
Businesses need stock photos for everything from blog posts and web graphics to email marketing images and sales collateral. But paying a lot for photos or having to jump through attribution hoops is never fun, which is why we only use high-quality free use photos these days. Here are our favorite places to find them:
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