LionShark Digital Marketing Blog

Email Headlines That Don’t Suck

5/26/2016

Email marketing continues to be one of the most effective (not to mention profitable) ways to maintain customer relationships available to businesses of all sizes. Transactional emails inform customers of important information (confirming orders, relaying shipping information, providing account details, etc.) while email campaigns aim to get new prospects to pull the trigger and existing customers to convert again. Simply put, emails of all sorts are very good at what they’re intended to do. This is why email marketing continues to have the highest ROI of any marketing channel. But none of this means much if people ignore your emails in the first place!

Killer headlines make your emails stand out amongst inbox clutter and entice recipients to open them. Good headlines generate interest and drive purchases, signups, digital downloads, video views, and a slew of desired actions. So how do you write email headlines that don’t suck? I’m glad you asked…

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Is Your Email Marketing Really Graymail?

5/10/2016

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Last month HubSpot published an article detailing why they decided to unsubscribe almost half of their email subscribers (250,000 people) without asking. The end result was far more effective marketing! How is this possible? Graymail!

For those of you who aren’t familiar with email marketing jargon, graymail is the term given for that gray area between effective email communication and spam. Technically, the people receiving it have opted into receiving emails from you, but they actually couldn’t care less about what you have to say or offer. (Think, people who provide their email addresses to enter a contest or who make a purchase on your site for someone else and don’t uncheck the box that automatically adds them as a subscriber.) These people are easy to spot because of their low (or non-existent) engagement rates and often stick around like stale bread rather than taking the initiative to unsubscribe themselves.

So why is it a good idea to purge your email list of subscribers that view your email communications as graymail? These subscribers act as an unstable base upon which to build your email marketing efforts and can lead to failure over time!

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Online Marketing: How to Make a Killing This Halloween

10/15/2015

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Halloween is when the holiday sales rush begins nationwide, which means that for retail businesses October is an important time because it can set the stage for the rest of the fall and winter. So this Halloween, don’t brush the cobwebs off your same old marketing strategy. Instead, plan an online marketing approach that’ll make you a killing. Whether your business is flying high on a witch’s broom or buried six feet under, these marketing channels are sure to breathe new life into your sales:

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