Running an online marketing company I often hear business owners or marketing managers tell me “Oh yeah, social media definitely isn’t for us!” And while it’s sometimes difficult (or downright impossible) to dissuade them from this belief, it’s never true. Any business, no matter the size or industry or audience, can benefit from social media in some capacity!
Social channels are used most commonly for customer service, education, brand awareness, and selling, which really covers a wide range of marketing goals. In that list is at least one focus area that every business needs in order to succeed. Don’t believe me? Consider this – there are local and national brands with thriving social media communities around offerings like toilet paper, tampons, deodorant, household cleaners, condiments, porta potty rentals, allergy medications, athlete’s foot remedies, dog food, kitty litter, bug removal, and probably a million other odd products/services that don’t strike you immediately as being particularly social in nature.
So how can your business build a social community around products/services that aren’t typically social? These three tips will help you create a winning strategy:
Social channels are used most commonly for customer service, education, brand awareness, and selling, which really covers a wide range of marketing goals. In that list is at least one focus area that every business needs in order to succeed. Don’t believe me? Consider this – there are local and national brands with thriving social media communities around offerings like toilet paper, tampons, deodorant, household cleaners, condiments, porta potty rentals, allergy medications, athlete’s foot remedies, dog food, kitty litter, bug removal, and probably a million other odd products/services that don’t strike you immediately as being particularly social in nature.
So how can your business build a social community around products/services that aren’t typically social? These three tips will help you create a winning strategy:
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