Sure, LinkedIn is a great place to find a job these days, but this kind of job search revolves around:
- Searching individual company pages for job listings
- Being contacted by corporate recruiters or headhunters via InMail
- Reaching out to individual profiles for employees of companies you’re interested in to network
Suggested Contacts and Companies
LinkedIn provides suggestions of people that you may want to connect with based on who your existing connections are and where you’ve worked previously. However, in the future LinkedIn may improve their relationship algorithm to suggest contacts and companies based on your preferences and professional values. For instance, LinkedIn could recommend connecting with local professionals that have worked on the same types of projects, held the same previous roles at different companies, and demonstrated the industry-specific same skills. Or they may suggest that you follow a company that shares your passion for sustainability, political activism, or community involvement. This could allow LinkedIn to help you network smarter and form deeper connections online with other professionals, demonstrating real value when it comes to your career path.
More Paid Content
The sky is the limit when it comes to monetizing LinkedIn as a professional social media platform. Aside from the typical paid individual accounts and business ads that most social media platforms offer, LinkedIn could offer even more paid content. Catering toward businesses, LinkedIn could allow for dedicated content hosting – webinars, whitepapers, online courses, and so forth. On the other side of this, LinkedIn could allow users to pay for educational-style memberships where they get access to this type of premium informational content.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!