SEO (Search Engine Optimization) is the name given to the strategies used to increase your authority with the search engines, thereby improving your rankings. While there can be a number of different ways to approach SEO, content-based SEO is the best way to build authority online. If you’re new to all of this you may be asking yourself, “What is content-based SEO?” Simply put, content-based SEO involves writing – the good old-fashioned hard work that search engines reward and consumers seek. Traditionally this has been called copywriting and it focused on creating compelling well-written content. These days SEO copywriting has a much bigger job than traditional copywriting – it must also have the right voice and branding, be published and updated regularly, provide something of real and unique value, incorporate essential keywords in reader-friendly way, send traffic to the right places, and be easily sharable on social media.
While some digital marketing companies may jump from one SEO fad to another, we know that chasing fads is not the best way to build your SEO, and internet marketing firms that do this can actually put your site at risk of getting downranked by Google. The reason behind this is that while SEO tricks and hacks may work for the short term for some websites, they are dangerous, and they will never pay off in the long run. The content-based SEO approach we use is honest and transparent. Take a look at our plans and let us know if you have any questions!