SEO (Search Engine Optimization) is the name given to the strategies used to increase your authority with the search engines, thereby improving your rankings. While there can be a number of different ways to approach SEO, content-based SEO is the best way to build authority online. If you’re new to all of this you may be asking yourself, “What is content-based SEO?” Simply put, content-based SEO involves writing – the good old-fashioned hard work that search engines reward, and consumers seek. Traditionally this has been called copywriting and it focused on creating compelling well-written content. These days web-copy has a much bigger job than traditional copywriting – it must also be published and updated regularly, incorporate essential keywords in reader-friendly way, send traffic to the right places, and be easily sharable on social media.
While some search engine marketing companies may jump from one SEO fad to another, we know that chasing fads is not the best way to build your SEO, and internet marketing firms that do this can actually put your site at risk of getting punished by Google. The reason behind this is that while SEO tricks and schemes (referred to as Black Hat SEO) may work for the short term for some websites, they are dangerous, and they will never pay off in the long run. The content-based "White-Hat" SEO approach we use is honest and transparent. Take a look at our plans and let us know if you have any questions!
SEO and PPC go hand-in-hand - SEO keywords can identify new opportunities for PPC and PPC keywords can help hone SEO efforts. Investing in SEO is a great long-term strategy, but it won’t bring traffic in overnight. The use of PPC alongside SEO can help get traffic to your site while you’re waiting for your SEO efforts to start paying off, and using both can help round-out your marketing efforts!