Chances are, you probably have a list of other companies that have similar offerings and operate in the same geographical space as your business. If you hired a digital marketing agency and they asked for your biggest competitors, you’d rattle off a few names from the top of your list and ask for help outdoing them online.
However, when it comes to paid search advertising (PPC) and search engine optimization (SEO), your usual competitors aren’t your only competitors. And in some cases, they aren’t even your biggest competitors!
While consumers determine who your direct competitors are by comparing products and services across similar companies, search engines determine who your competitors are organically by comparing content across pages. As a result, your online competition can vary widely based on your industry.
These are the top competitors you should be aware of, as well as tips for outranking them online: