LionShark Digital Marketing Blog

How to Use a Thought Leadership Strategy to Drive Growth

6/24/2025

Does your brand’s content establish it as a thought leader in your industry?

In today’s competitive market, establishing thought leadership is a powerful way to stand out. Thought leadership involves positioning your business as a trusted authority in your industry by offering valuable information and insights that resonate with your audience. When done right, it not only builds credibility but also drives leads, conversions, and customer retention.

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How Top Companies Do Lead Generation Better Than Their Competitors

5/27/2025

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How Top Companies Do Lead Generation Better Than Their Competitors

In today’s competitive landscape, top companies don’t just generate leads – they generate the right leads. By focusing on quality over quantity, aligning strategies with their sales process, and leveraging meaningful metrics, these industry leaders consistently outperform their competitors. Here’s how they do it (and how you can too!):

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Understanding Customer Attrition

8/19/2021

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Like many parents this year, we were evaluating various options for our child’s schooling. We filled out all the forms (so many forms!) and successfully got him registered at two different schools while we waited to see how their administrators would approach this school year. Earlier this month we made our decision about where we were going to send him, so we needed to unenroll him from one school. We called to ask how to go about doing that. The receptionist simply replied, “Okay, he’s been unenrolled. Was there anything else you needed?”

That was it.

She didn’t ask where we were sending him or why we chose another school over theirs. She didn’t offer to keep us on an email list in an effort to recruit us back when he was a little older. Nothing. She just said goodbye.

It felt so wrong. A relationship that should have lasted 6 years was cut short with a quick phone call and the lady on the other end of the line just accepted it cheerfully. It was like breaking up with someone and them just saying, “Alrighty then” and walking away without giving it a second thought. And I lamented to my husband that a business would never handle losing a customer that way.
But as I thought about it some more, it dawned on me that that is exactly what some businesses do… too many businesses.

We’ve all had experiences where the organizations we’ve done business with just let us slip away as customers. This kind of experience is forgettable at best and alienating at worst. Simply put, when a company lets its customers leave without trying to save them, it can permanently destroy any chance at a future relationship. Additionally, letting customers leave without trying to understand why they’re leaving and where they’re going wastes a wonderful opportunity to improve.

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I’m Never Doing That Again – Personal Outsourcing for Business Owners

1/4/2021

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personal outsourcing for business owners

So much has been written about the benefits of outsourcing, what businesses should outsource, and how outsourcing is on the rise, but personal outsourcing is talked about far less.

Why don’t we hear much about personal outsourcing? Probably because it’s generally considered taboo to talk about your personal finances with colleagues and friends.

However, while it might be a difficult topic to broach, I think there’s merit in doing so because without talking about where we get professional help, we aid in perpetuating the misconception that business owners can do everything.

I’ve seen this “do everything myself” approach first-hand as a business owner, especially now that I have kids. And by seen it, I mean I do this far too often.

I first started my business in 2014 before we had any children. In its infancy I had a little bit of trouble taking it seriously because I was just working from my home office alone during the day, and that wasn’t nearly as common then as it is now. Initially I didn’t have enough work to fill a whole day, so I would work for a few hours and then do things around the house.

In the days since I’ve gotten far busier and added two kids into the mix. I routinely pull 17-hour days between taking care of our kids and doing client work (frequently managing both simultaneously). However, I haven’t taken anything off my plate.

Why? I just thought that’s what small business owners did.

And then the pandemic hit. COVID disrupted life as usual, and I started to hear anecdotes from fellow business owners about how they were trying to adapt to life where they had to balance housework and work-work now that their cleaning service had to suspend operations, or that they needed a friend to stop by with a mower because their landscaping company was behind and couldn’t do their lawn. These last few months have made me realize that most people aren’t trying to do it all – they’re just not telling anyone that they’re not doing it all.

So, as we start a new year, I’m not going to resolve to do anything else. Instead, I’m going to resolve not to do some things, and you should too!

What should you give up in 2021?

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Replacing Human Interaction with Ecommerce Retailers in 2021

12/2/2020

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ecommerce replaces social interaction in 2021

In 2020 everything went virtual – even our social lives. We’re nine months in and we continue to be physically distanced from other people. And, if we’re being honest, we’re emotionally distanced right now as well.

This emotional distance really became apparent to me this week when one of my clients asked me to change out an email signature bio in the template we use. I was supposed to remove Man #1’s name and headshot and replace it with Man #2’s name and headshot. Keep in mind, I don’t know either of these employees. Nonetheless, I was a little sad to see Man #1’s picture removed. He had such a genuine smile and every time I created an email for this client, I got to see his sweet-looking face eagerly smiling back at me. Now, Man #2 is also smiling in his headshot also, but his smile feels different and foreign to me. I had formed a strange pretend connection with this Man #1 because I saw his face every time I read one of his company’s emails.

What does that say about this year?

Okay, maybe I’m just going crazy. But I would be willing to bet that I’m not alone. I haven’t hugged someone who isn’t a family member in 9 months. I have missed my long-time best friend’s entire first pregnancy (which is my first chance to be an aunt) despite her moving much closer to me in March. I rarely see my other best friend who lives within walking distance of my home because we don’t get together for impromptu meals anymore. But my story isn’t unique – most people are lacking social interaction these days.

Transactional data shows that people are filling this emotional void with media, alcohol, and online shopping. The dramatic rise in online shopping is especially interesting to analyze because it crosses all consumer segments. Businesses seem to be replacing personal interaction during the ongoing pandemic shutdowns. If you’re an ecommerce retailer, this is a trend you simply can’t ignore.

As people are hurting for social interaction, how can you meet that need to sustain ecommerce revenue?

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