With a little practice and some helpful insight from my personal experience, you can become better at communicating with your intended audience and promote your business.
If you’re reading this article, chances are, you aren’t very confident with writing. You aren’t alone. In my line of work, I see a lot of confident professionals become confused, or worse, defeated, when asked to write a three or four paragraph company update.
With a little practice and some helpful insight from my personal experience, you can become better at communicating with your intended audience and promote your business.
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SEO is one of the most powerful ways to market yourself online! There are many competing voices in the online market, and optimizing for search engines is absolutely critical to being noticed as a company, brand, organization, or personality. Search engine optimization becomes more important every time a new web page is published. According to Google there are over 1 trillion unique URLs on the internet. How do you get your web page, your web site, your URL to the coveted Page 1 amidst all of this competition? The secret is well executed SEO! I've been realizing more and more how important SEO is to websites. As a web designer, I've spent most of my life trying to make sites that look good. But lately, I've been shifting my priorities. Sites that look good aren't the only priority anymore. What is important now is sites having quality content. Data from Google Trends backs this up. Google Trends is a service that allows you to see the popularity of search terms over time and in different regions. Take a look at how the term “Web Design” (in blue) has been steadily declining in popularity while the term “SEO” (in red) has been rising. This is why I'm going to show you the seven best tips to optimize your websites for search engines. These are powerful tools that will allow you to steadily climb the Google ladder, and optimize your content to get the most traffic possible.
We are pleased to announce that for the next few weeks we’re going be running an Experts Series on our blog! We’ll feature guest posts from local experts across various industries to give you tips on how to improve your business. Whether it’s web design, marketing, writing, or supporting the local economy, you’ll definitely find some great actionable insights.
We’re really excited about this lineup and hope you will be too. Check back often for fresh new posts from some of our local West Michigan favorites! |
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