So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
As a content marketer, it’s easy to forget that not everyone knows what content is exactly. Many people have a general idea of what content is but, often times, business owners have trouble wrapping their heads around what counts as content and why it matters. And who can blame them really!? Even marketers disagree about what “content” actually means.
So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
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Expanded text ads were one of the biggest changes that Google rolled out to PPC advertisers in the last decade, which meant that their unveiling was met with both excitement and trepidation. Advertisers speculated that expanded text ads would result in dramatically higher click-through rates and conversion rates due to their much larger size. Industry insiders speculated that with approximately twice the characters to work with, businesses would find it easier to convey value propositions and engage with shoppers, making their lives easier and consumer experiences richer.
So, now that they’ve gone live, you might be asking yourself whether all the hoopla about expanded text ads was justified. Well, we analyzed the results that our PPC clients saw and put together our findings: People always use the same few excuses as to why they can’t maintain a blog. The biggest one I hear from business owners is that they just don’t have the time. This is probably the worst excuse not to blog, and I’ll show you why!
You can maintain a great blog in just 30 minutes a day. With the new year rapidly approaching many business owners are wondering what 2017 will have in store for their websites. Will next year usher in sweeping changes from Google that will negatively affect their rankings? Will their sites be penalized for using outdated practices that are no longer in favor? Will they be able to adapt to the latest SEO trends to stay competitive? These are all valid questions!
The good news is that if you’re concerned about these things, then you’re probably already on the right track! However, it never hurts to analyze what you’re already doing and where you can improve. For your SEO strategy to have sticking power next year, it needs three crucial elements: I work with small businesses every day that have heard about Search Engine Optimization (SEO) but don’t exactly know what it’s all about. They know it has something to do with people finding your site and they know it’s good to do, but that’s about it. Well actually, that’s not exactly true. They also come to the concept of SEO with a number of preconceived notions. They’ve heard it’s “super expensive” or “technical and confusing” or “really tough” to do, and those negative connotations scare them off from trying to learn more. Well, I’m here to tell you that SEO is indeed vital to the success of your site, but it doesn’t have to be intimidating!
As a beginner, here’s what you really need to know about SEO: |
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