Working at a marketing agency has exposed me to a lot of bizarre client situations, the least of which is people trying to cancel their services in all the wrong ways. There are a lot of reasons that people cancel or suspend their services – lack of budget, poor results, dissatisfaction with the company providing the services, unexpected personal circumstances, selling the business, taking over marketing operations in-house, etc. But no matter the reason, there are a few best practices that you should adhere to when canceling your marketing services:
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Halloween is just around the corner, but instead of concocting a witch’s brew in the hopes of casting a spell on your competition, why not get your SEO efforts in order? Mastering the bones of local SEO will get your business ready for the holidays and continue to pay off all year long! If you run a business with a local presence, these are absolute essentials to ensure that potential customers will be able to find your business online when they search for the products/services that you sell:
Most companies have a regular blog schedule (and if they don’t, they should!) to dictate when content will be published. Posting regularly provides a lot of benefits – it can generate additional traffic, offer an SEO boost, provide stability for your most loyal followers, and result in substantial brand lift. Simply put, blogging is a key component to any good content strategy!
But anyone who has tried to maintain a company blog knows that there are days when you’re far too busy to sit down to write one. Then there are the times when writing a blog post is the just very last thing that you want to do. So how do you keep up with your blogging routine? In these situations you need to find a way to make writing a blog post quick and painless. These simple tricks will let you cheat by putting together a blog post in no time at all: Today I had a startling realization – it’s October. I’m not quite sure how this happened because there didn’t seem to be any warning that this was coming. Maybe it’s because it’s been unseasonably warm here the last few weeks or perhaps it’s because I’ve only had one pumpkin spice latte so far this season, but I’m shocked that it’s October already! If October snuck up on you too, you may already be behind when it comes to your holiday marketing. I know what you’re thinking… “Holiday marketing?! Lady please! I don’t even have pumpkins for my front porch yet, so Santa is a long way off!”
A recent Google study revealed that 25% of holiday shoppers last year had done some of their holiday shopping before Halloween and 48% had the majority of their shopping done by Cyber Monday. This was up substantially from the prior year, indicating that holiday shopping will likely be done even earlier this year if seasonal this trend continues. So let this post be your holiday wakeup call! You need to start embarking upon your holiday marketing right now in the following ways: |
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