Most companies have a regular blog schedule (and if they don’t, they should!) to dictate when content will be published. Posting regularly provides a lot of benefits – it can generate additional traffic, offer an SEO boost, provide stability for your most loyal followers, and result in substantial brand lift. Simply put, blogging is a key component to any good content strategy!
But anyone who has tried to maintain a company blog knows that there are days when you’re far too busy to sit down to write one. Then there are the times when writing a blog post is the just very last thing that you want to do. So how do you keep up with your blogging routine? In these situations you need to find a way to make writing a blog post quick and painless. These simple tricks will let you cheat by putting together a blog post in no time at all:
But anyone who has tried to maintain a company blog knows that there are days when you’re far too busy to sit down to write one. Then there are the times when writing a blog post is the just very last thing that you want to do. So how do you keep up with your blogging routine? In these situations you need to find a way to make writing a blog post quick and painless. These simple tricks will let you cheat by putting together a blog post in no time at all:
- Make a List
Bulleted or numbered lists are a great way to write informational content with a low word count, which equals less time required. People enjoy lists because they are easy to read, which means that they may actually like this content even more than your regular posts.
- Create an Image
Images are really shareable, which makes them a great alternative to a traditional blog post. Infographics that require a lot of outside research are time consuming, so just use the information you already have and put it together in a way that’s visual for your followers. There are plenty of software programs and tools that let you do this quickly. - Recycle Content
Re-writing an existing post from a different perspective lets you draw on your existing content. For instance, if you have a post about the best ways to do something, consider spinning that off into a post that highlights the worst ways to do that same thing to caution readers against making common mistakes. - Be Fun
Sometimes quick “silly” content outperforms its much more in-depth counterparts. Things like a spotlight on a typical day in the office can end up going viral. - Provide Insider Info
Offer readers insight into the tools your company uses, platforms where your company has seen success, etc. Colleagues and partners will appreciate the insight and likely bookmark the content to reference later on. - Ask for Input
Explain a recent change you’ve made to your site or business and ask readers to weigh in. Getting this type of honest feedback is incredibly valuable! - Issue a Challenge
Considering doing something new or radical in the office like running a marathon relay as a team or allowing employees to bring in their dogs? Explain why you think it’s a good idea and challenge your readers to do it along with you in their offices as well and share their results. - Give an Opinion
Take something that you’re read recently and offer your opinion on whether or not it was correct. If you disagree, provide the reasoning behind your argument and let readers engage as well. A little controversy is good for engagement as long as it’s not offensive or rude.
Now that you have a few cheats to choose from, get writing! And remember, if you don’t have time to maintain your own content-based SEO strategy, we’re here to help! Contact us today!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
RSS Feed
