Paid Search (PPC) is the suave, smooth-talking suitor that seems almost too good to be true. PPC is exciting and will sweep you off your feet with real-time reporting and sophisticated targeting capabilities. You’ll love how accommodating PPC is to all of your wants and needs. You’ll continue to see a benefit to your relationship as long as you remain invested in the relationship. Things move fast with PPC so while you may have initially planned on starting small, before you know it you’ll be jumping in with both feet!
SEO likes to take things slower, but the relationship is one that has “long term” written all over it. In short, SEO is the suitor that you want to bring home to your parents. You won’t be flying by the seat of your pants like with PPC; instead, you’ll be laying the groundwork for a lasting committed relationship. The time and effort that you put into building something together will continue to pay off for many years to come as long as you do it right. You may not always know where you stand with SEO, but the more you work at it, the more accustomed you’ll become to understanding the subtle nuances.
Social media is the suitor that’s a great communicator. You’ll want to tell all of your friends about this one (in fact, you may even drive them crazy with oversharing). Social media will always give you the impression that you’re being heard and recognized. You two will most likely enjoy a great back-and-forth dialogue at all hours of the night. Social media makes you feel alive and maybe even like a bit of a celebrity! While this may seem like a good thing, and usually is, it can also be a bit of a roller coaster. Social media can be fickle at times and turn on you quickly if you’re not careful. It’s important with social media to always be tactful and respectful, otherwise the relationship can turn sour fast.
Email is the suitor that’s a little older and a lot wiser. Dependability and reliability are email’s strong suits and email isn’t afraid to give you the honest feedback that you need to create a lasting relating relationship. Email has a lot of diverse interests but regardless of the subject, email is always serious about playing by the rules. Personable and well-connected, your parents will love email… maybe even more than you do!
So which online marketing suitor will you fall in love with this Valentine’s Day? Let us be your match-maker! Contact us today and let us give you some advice on what will be best for your company!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!