Guest blogging for another industry blog or allowing other blogs to syndicate your content is way to provide online users with more ways to find out about what you have to offer. The site featuring your guest blog is likely to promote your content for you through their social channels as well, which means that your content can be spread much wider than you could have hoped to disseminate it yourself.
Whether or not the target audience of the blog featuring your content is the same as your blog’s target audience, increased exposure means more site traffic. Furthermore, high-quality blog posts on popular blogs increase the odds of your content going viral, which is a surefire way to boost website traffic substantially. Once this traffic gets to your website, then your real job starts. Your blog post is the hook that draws them to your site and then once there, your site has to do the work to convert them into a sale, sign-up, download, etc.
Be Recognized as a Thought-Leader
Publishing blogs on various platforms helps establish you as a thought-leader in your industry, which is a position that many business and PR teams leaders strive to attain. Being the go to resource on a particular topic or within a certain genre is incredibly lucrative. You can use this as a competitive advantage for your business or any of your partner businesses.
Being recognized as a leading voice on the topics that are most important to your audience means that more blogs are likely to want to feature your content and your content will be more respected wherever it appears. This is a powerful position to be in because people will vie for the chance to feature your content and your blogs are likely to receive preferential treatment wherever they appear.
Additional Revenue Opportunities
In addition to opening up more blogging opportunities, your successful guest blogging efforts can also open up chances to be featured as speaker or panelist at conventions, professional consultant or advisor, or collaborator on important projects in your industry. These types of opportunities can generate even more exposure and also put you at the forefront of innovation within your vertical.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!