If you’re thinking of starting a small business, pause for a moment and ask yourself why you want to start that business. Sure, you probably want to start a business to escape the 9 to 5 rat race or to spend more time with your family or to make bushels of money or to work in your pajamas; but why do you want to start that business? If you ask me, your career should be something that you’re passionate about, not just a job. And this is a million times more important when it’s your business.
Think about it, on average people spend at least 10 hours a day doing work-related stuff – getting ready for work, driving or taking public transportation to work, being at work, taking a lunch break at work, finishing up work, and getting home from work. (And for people with long commutes or long hours it can be even more than that.) And if you add in 6 hours of sleep a night (no one actually gets 8 hours of sleep a night do they?) that only leaves 8 waking hours that aren’t spoken for on a weekday for everything else in life – great stuff like your family and friends and hobbies. Keep in mind that if you’re a business owner, this is probably pretty much what your day looks like on weekends too. So basically, for a lot of people work takes up more time than anything else in their lives.
So why wouldn’t you pick a business that just meshes with everything else in your life that you already love to do? This can have a hugely positive influence on your happiness and well-being as a person, and it truly makes a difference in how the business does too! It’s easy to tell businesses where the owners believe in what they’re doing apart from ones that just got in it because there was money there. So, follow your passion and let that guide what you choose to do when you’re starting a business.
Okay, now I’ll get off my soap box. Stay tuned for more of your regularly scheduled marketing posts! Have a great day!
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By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!