 Every day we talk with business owners who need help with their content marketing. Often, they’ve tried handling their own digital efforts, only to realize that they don’t have the time, or the expertise needed to do it well. After we published a recent article on content marketing best practices, we heard about a business example that closely parallels the points we shared. We’re reproducing that story here so you can see what content marketing mistakes really look like, and how you can get back on track to fix them:
“As a business owner, I thought I had a solid grip on content marketing—turns out, I was wrong. I’ve made plenty of mistakes that wasted time, money, and opportunities. Here’s my story of the biggest content marketing blunders I made, and how I’m working to avoid them going forward. 
With the proliferation of cheap/free ways to generate content these days, why would anyone pay a professional content marketer to generate their content for them?
Unfortunately, this is a question we’re hearing a lot more recently from not only leads but also business colleagues. Of course, it doesn’t really matter why someone else would use a digital marketing company to write their content, but it certainly matters why you should. If you’re weighing the cost of hiring a digital marketer for your business, here’s what you need to know about the benefits of hiring someone to write your content for you: 
Does your brand’s content establish it as a thought leader in your industry?
In today’s competitive market, establishing thought leadership is a powerful way to stand out. Thought leadership involves positioning your business as a trusted authority in your industry by offering valuable information and insights that resonate with your audience. When done right, it not only builds credibility but also drives leads, conversions, and customer retention. |
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