
Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
![]() When content marketers talk about using AI for content writing, what they really mean is using LLMs (Large Language Models) like OpenAI’s ChatGPT, X’s Grok, and Google’s Gemini to help them write the content businesses need to thrive. The content they’re creating can be anything from on-page content (like blog articles, landing pages, homepage text, and product/service descriptions) to social media posts, marketing emails, event invitations, press releases, or anything else that needs to be penned. Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
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![]() In marketing these days customization is such a big deal. We talk about how we can tweak products and messaging to meet customers individual needs, focusing on all the ways in which consumers are different. And while it is certainly important to speak to people’s unique needs and desires what we sometimes overlook are the universalities that we share that transcend all marketing approaches. There are some things about us as humans that are fundamentally the same, which our marketing strategies may overlook. Focusing on these key similarities is a strategic way that savvy marketers do their jobs more effectively. Simply put, focusing on what unites us can help you to sell more.
Initially I wrote it off as simply a stylistic difference. However, I found myself thinking about what I viewed to be poor advice constantly throughout the next week or so. Try as I might, I just couldn’t let it go. Now maybe I just like being right, but I’d like to think that the reason the advice didn’t sit well in my brain is because to me it flies in the face of effective content creation, and I think the topic is important enough that I want to take the time to explain to you why it’s a bad practice.
![]() Last year it became apparent to me that I should be taking a Sabbath each week to rest and focus on what was most important in my life. Now, before I lose you, I want to make it clear that while there is certainly a biblical mandate to rest as God rested on the seventh day of creating the universe, I think that a sabbath holds value for everyone regardless of their beliefs. (Of course, if your sabbath isn’t God-focused, it will look different than mine, but the principle of resting and resetting holds true regardless.) Building a sabbath into your week provides a whole host of physical and mental benefits if you understand why you’re doing it and how to do it well. (And while this is not the primary motivation for Christians who observe the Sabbath, it’s a clear benefit nonetheless.) In fact, this is the same concept behind the 4-day work week that some corporations are adopting these days. The result is a better work-life balance, greater satisfaction in the work that you do, and improved overall health. So, let’s talk about how a sabbath can drive significant personal and professional growth. ![]() Today marks 10 years that LionShark Digital Marketing has been in business (great job team!), and during that time we have seen significant shifts in the digital marketing space. Where are we now and what does that mean for your online marketing? We’re going to provide a high-level overview to answer those questions.
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