Recently, our team was hired to do a large-scale content project where the client specifically asked that we use an LLM (Large Language Model) to complete it more quickly. That was a first for us! We’ve learned a lot along the way and have some great takeaways that your company can use to improve its content strategy.
The Project
Goal: Create a database of helpful industry-specific templates, guides, and workflows for self-service-minded B2B clients to use.
Challenge: High-quality industry content was needed at scale with a fast turnaround time to align with an upcoming deadline for an adjacent project.
Details: The company had a mountain of blog articles that needed to be transformed into tools for organizations to use at different life stages to overcome operational hurdles, grow strategically, and assess their progress along the way. It made sense to use generative AI here because LLMs are purpose-built for this kind of work!
Outcome: Without the help of an LLM the project would have taken at least 250 hours, but with an LLM it took about 50 hours. This 80% reduction in time translated not only to a far lower project cost for the company but also an ultra-fast turnaround time so they could begin offering the content to clients and prospects sooner to see a return faster. Melding our team’s knowledge and expertise with the efficiency of generative AI was an absolute game changer!
The Project
Goal: Create a database of helpful industry-specific templates, guides, and workflows for self-service-minded B2B clients to use.
Challenge: High-quality industry content was needed at scale with a fast turnaround time to align with an upcoming deadline for an adjacent project.
Details: The company had a mountain of blog articles that needed to be transformed into tools for organizations to use at different life stages to overcome operational hurdles, grow strategically, and assess their progress along the way. It made sense to use generative AI here because LLMs are purpose-built for this kind of work!
Outcome: Without the help of an LLM the project would have taken at least 250 hours, but with an LLM it took about 50 hours. This 80% reduction in time translated not only to a far lower project cost for the company but also an ultra-fast turnaround time so they could begin offering the content to clients and prospects sooner to see a return faster. Melding our team’s knowledge and expertise with the efficiency of generative AI was an absolute game changer!
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