Last month I had over 30,000 unread emails across my 5 email accounts. Every time I went into an inbox, I was overwhelmed by the sheer volume of messages vying for my attention. Every so often, I would try to work through them little by little, but no matter how hard I tried, they came in faster than I could clear them out. Like a sinking boat, I knew I needed to stop bailing water out and start plugging it from coming in. So, I began the arduous process of unsubscribing to anything I didn’t want to receive any longer.
Over and over, I saw different organizations making the same kinds of mistakes that had turned me off as a subscriber, making me want to opt out of future communications.
Unfortunately, your emails may be meeting the same fate – at best being ignored and at worst driving up unsubscribe rates (and worst-est, damaging your email sender reputation with today’s biggest email service providers). To help you avoid this fate, I’ve put together some key email marketing best practices that really stood out to me as I went through tens of thousands of emails.
Over and over, I saw different organizations making the same kinds of mistakes that had turned me off as a subscriber, making me want to opt out of future communications.
Unfortunately, your emails may be meeting the same fate – at best being ignored and at worst driving up unsubscribe rates (and worst-est, damaging your email sender reputation with today’s biggest email service providers). To help you avoid this fate, I’ve put together some key email marketing best practices that really stood out to me as I went through tens of thousands of emails.
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