In the wake of the pandemic blogs, news outlets, and podcasts have been flooded with resources on how to help businesses bounce back. At this point there’s a seemingly endless stream of advice on how to overcome any business barrier that your company may still be facing – reduced sales volume, cash shortages, diminished profitability, employee turnover, customer turnover, increased fraud risk, tightened lending, regulatory restrictions, and so on. No matter what ails you, there is a heap of business content ready to jump in and fix your problems.
And the predominant perspective across all these resources is that there is one solution that will pull you out of your post-pandemic slump – one path to overcoming. Experts and brands may disagree on what this path is exactly, but this content seems to be skewed towards the notion that there is a one-size-fits-all approach to remerging from the pandemic a winner in your industry. And this knowledge is being treated like a golden ticket to success – simply having access to it is enough to magically pull you up and get you on track for greatness. There is very little supporting this content strategically.
And as a purveyor of content, I get it. There’s really no sense in producing content that admits it’s fallible. But content that tries to be too much ends up standing alone, which poses a real problem.
And the predominant perspective across all these resources is that there is one solution that will pull you out of your post-pandemic slump – one path to overcoming. Experts and brands may disagree on what this path is exactly, but this content seems to be skewed towards the notion that there is a one-size-fits-all approach to remerging from the pandemic a winner in your industry. And this knowledge is being treated like a golden ticket to success – simply having access to it is enough to magically pull you up and get you on track for greatness. There is very little supporting this content strategically.
And as a purveyor of content, I get it. There’s really no sense in producing content that admits it’s fallible. But content that tries to be too much ends up standing alone, which poses a real problem.
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