
So what should your business-related New Year’s resolution be? Why not resolve to improve your online marketing efforts?
![]() This year, instead of resolving to work out every day (or embark on some other lofty ambition that you have no intention of actually following through with), consider making some professional New Year’s resolutions instead. Most people see the New Year as an opportunity to work on themselves, but few remember to extend that concept to their business as well. So what should your business-related New Year’s resolution be? Why not resolve to improve your online marketing efforts?
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![]() You’ve been busy getting gifts for others all season long, so why not get a gift for yourself? Uncovering the list of search queries within your PPC account is a gift that you’ll be glad to have received! (And unlike other presents you’ll get this month, it won’t go straight to your hips!) If you’re not very experienced when it comes to PPC, you may not have any idea what I’m talking about, but that’s okay. Read on and you’ll understand why having access to search queries is so important and how you can use them to improve your PPC efforts. This informational post has a little bit to offer every experience level. Even Search Engine Marketing professionals can learn about some new ways to use search query data. ![]() So the holidays are here and for some people that means enjoying spending time and sharing meals with close friends and family. To quote Clark Griswold, “The most enduring traditions of the season are best enjoyed in the warm embrace of kith and kin.” But for other people, the holidays are a time of awkward stays with in-laws or prolonged visits from annoying extended family members. If you find yourself needing a break from your sister’s screaming kids, your condescending father-in-law or your pestering Aunt Milly, we’ve compiled some great ways to spend your time productively. (After all, no one can fault you for “having some work to do,” right?) So grab some dessert and start checking items off this list: ![]() The holidays are a busy time for business owners but in the rush to get your inventory set and your marketing ready, it’s important not to forget about your web design. Your design is the first thing that visitors will notice when they arrive on your site, which means that it needs to look great and sell your products. You can appeal to shoppers and enhance their shopping experience using these tips: ![]() This holiday season, make PPC your secret weapon when it comes to finishing the year profitably. When done correctly, PPC can produce a great ROI for businesses of all sizes. However, like any other form of advertising, PPC can be a risky move if you’re not sure what you’re doing. This is where we come in! But, if you don’t want to hire a digital marketing company to handle your PPC, you can follow these tips to make sure that you’ll get the most out of your advertising efforts: |
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