So the holidays are here and for some people that means enjoying spending time and sharing meals with close friends and family. To quote Clark Griswold, “The most enduring traditions of the season are best enjoyed in the warm embrace of kith and kin.”
But for other people, the holidays are a time of awkward stays with in-laws or prolonged visits from annoying extended family members. If you find yourself needing a break from your sister’s screaming kids, your condescending father-in-law or your pestering Aunt Milly, we’ve compiled some great ways to spend your time productively. (After all, no one can fault you for “having some work to do,” right?) So grab some dessert and start checking items off this list:
But for other people, the holidays are a time of awkward stays with in-laws or prolonged visits from annoying extended family members. If you find yourself needing a break from your sister’s screaming kids, your condescending father-in-law or your pestering Aunt Milly, we’ve compiled some great ways to spend your time productively. (After all, no one can fault you for “having some work to do,” right?) So grab some dessert and start checking items off this list:
1. Check on your holiday promotions to see how they’re performing and make tweaks as needed
2. Find a social media management tool that fits your needs and add all of your social media accounts to it
3. Look for industry conferences in the upcoming year and add their dates to your calendar so that you don’t miss any that you really want to attend
4. Curate a stockpile of timeless social media content to have on hand for when you need something quick to post
5. Research business insurance companies and sign up to receive some free quotes
6. Review your recurring business expenses to see if there’s anything extraneous that you can cut out or anything lingering that you thought had been canceled
7. Brainstorm a huge list of blog topics for coming year – once you get on a roll, you can hammer out dozens of good ideas all at once
8. Take a look at the permissions for your website to ensure no one has access that shouldn’t
9. Set up Google Analytics scheduled reporting so that the information you want to see will come directly to you every week or month
10. Price out business tools or equipment that may be able to increase your efficiency
11. Spy on your competitors to see if they have rolled out any new products/offerings and what kinds of deals they’re running to get ideas
12. Start your financial forecasting for next year
13. Write a few new blog posts that are timely and put them up on your business blog
14. Create a whitepaper or case study for your business (if applicable) to demonstrate what kind of results you can get
15. Develop an infographic to display interesting information to your target audience visually
16. Research business credit cards to find out where you can get the lowest rates and the best perks
17. Buy office supplies to restock anything that may be running low
18. Read the latest industry news from your favorite sources, and maybe even find a few new sources to add to your RSS feed
19. Focus on solving your biggest business barrier or issue so that your company can start the new year ready to grow
20. Audit your site to ensure links and contact form submissions are working correctly and fix if any are broken
21. Document duties and deliverables for current roles at your company so that when you get the opportunity to hire a new employee, you already have a job posting description ready
22. Find former classmates and colleagues on LinkedIn to expand your business network
23. Evaluate your short-term and long-term business goals to determine if you’re on track
24. Think of a meaningful way to thank employees for their hard work… and then act on it
25. Personally wish each of your clients Happy Holidays with a customized email
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
2. Find a social media management tool that fits your needs and add all of your social media accounts to it
3. Look for industry conferences in the upcoming year and add their dates to your calendar so that you don’t miss any that you really want to attend
4. Curate a stockpile of timeless social media content to have on hand for when you need something quick to post
5. Research business insurance companies and sign up to receive some free quotes
6. Review your recurring business expenses to see if there’s anything extraneous that you can cut out or anything lingering that you thought had been canceled
7. Brainstorm a huge list of blog topics for coming year – once you get on a roll, you can hammer out dozens of good ideas all at once
8. Take a look at the permissions for your website to ensure no one has access that shouldn’t
9. Set up Google Analytics scheduled reporting so that the information you want to see will come directly to you every week or month
10. Price out business tools or equipment that may be able to increase your efficiency
11. Spy on your competitors to see if they have rolled out any new products/offerings and what kinds of deals they’re running to get ideas
12. Start your financial forecasting for next year
13. Write a few new blog posts that are timely and put them up on your business blog
14. Create a whitepaper or case study for your business (if applicable) to demonstrate what kind of results you can get
15. Develop an infographic to display interesting information to your target audience visually
16. Research business credit cards to find out where you can get the lowest rates and the best perks
17. Buy office supplies to restock anything that may be running low
18. Read the latest industry news from your favorite sources, and maybe even find a few new sources to add to your RSS feed
19. Focus on solving your biggest business barrier or issue so that your company can start the new year ready to grow
20. Audit your site to ensure links and contact form submissions are working correctly and fix if any are broken
21. Document duties and deliverables for current roles at your company so that when you get the opportunity to hire a new employee, you already have a job posting description ready
22. Find former classmates and colleagues on LinkedIn to expand your business network
23. Evaluate your short-term and long-term business goals to determine if you’re on track
24. Think of a meaningful way to thank employees for their hard work… and then act on it
25. Personally wish each of your clients Happy Holidays with a customized email
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
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