A content calendar is a schedule used to plan out of the pieces of content (blog posts, videos, email campaigns, press releases, webinars, infographics, white papers, case studies, etc.) that your company plans on putting out over a set period of time.
Having a content calendar helps you to manage the insanity that typically abounds as marketing teams and business professionals try to put out relevant, timely, goal-oriented content to their audience. But how do you even begin to tackle something like this? Here are some basic tips to help you make a content calendar that actually works: