Instead of providing you with a live cam to view the sharky action going on at the office (because let’s face it, that would be creepy and reduce productivity) we’re going to give you a glimpse into a typical day here.
One of the most popular services we offer is content-based SEO, which means that most days we’re writing optimized content for client blogs, homepages, category/product pages, and knowledge bases. From time-to-time we may also be working on press releases and product announcements. We pride ourselves on getting the voice right for each of our clients to maintain their brand voice across all of their communications.
Paid search management is another area where we spend a lot of our time. We maintain AdWords accounts for clients across a wide variety of industries. On a day-to-day basis we keep ads and keywords updated, and use search queries to tweak our efforts. We monitor overall account performance to work toward achieving our clients’ conversion goals. Whether it’s ecommerce, lead generation, or brand building, we formulate and execute the right strategy to be successful!
Each of our clients receives customized reporting at the end of their billing month. With clients spread out across the whole month that means that we find ourselves doing reporting at the beginning, middle, and end of each month depending on client preferences.
Blogging and Social Media
Our final area where we spend significant time each day is putting out content for ourselves. We regularly blog every Tuesday and Thursday and we update our social media accounts daily with tips for small business owners, entrepreneurs, ecommerce stores, startups, and home-based businesses. Check back regularly for industry insights and helpful material!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!