Stuck in a rut? If your business is just chugging along on the boring train or you’re seeing a slump in site traffic or sales, why not try one of these 45 ideas to shake up your business? Hopefully you’ll find an idea here that you can use for your business (or at least an idea that will help you think of an idea that you can use for your business)!
1. Redesign your website
2. Change your call-to-action buttons
3. Open an AdWords account and try running some PPC ads
4. Replace your Facebook or Twitter header image
5. Update your About Us page
6. Make a video of your office or employees and post it online
7. Create a monthly newsletter to send to customers
8. Offer a free gift with every purchase for the week or month
9. Check Google Analytics for business insights
10. Write a testimonial for a business partner
11. Ask employees to post why they love working for your company on Glassdoor
12. Develop a loyalty/rewards program
13. Volunteer in your local community and then tell the world about it
14. Add social media icons to your website
15. Optimize your homepage content with relevant keywords
16. Celebrate a local hero
17. Start a LinkedIn business page
18. Attend a local networking event
19. Create a contest to engage your audience
20. Rewrite your title tags
21. Feature a guest blogger on your blog
22. A/B test the images on your website
23. Pair up with a local business to host an event
24. Read up on recent industry news
25. Celebrate an obscure holiday with an unexpected promotion
26. Create unique product descriptions
27. Open a Pinterest account and start pinning
28. Rewrite meta descriptions
29. Create a profile for your ideal consumer
30. Get certified in something that’s relevant to your business
31. Ask a colleague to critique the layout of your site
32. Invite followers to share your page with their friends
33. Publish a press release if there’s something exciting going on with your business
34. Join an online forum where your target audience gathers
35. Apply for an award for your business
36. Make an infographic your audience will love
37. Redesign your blog
38. Attend a conference
39. Add applicable trust seals to your website (SSL, BBB, etc.)
40. Verify your business details are up to date on your Contact Us page
41. Spotlight current clients using your products on your site
42. Look for ways to pair your offerings with other products or services
43. Commit to running a themed blog series
44. Hire an intern for the summer
45. Conduct a mini focus group to get feedback about your products
We want to hear from you! Are you planning on using any of these ideas?
If you’ve already tried one of these ideas and want to update us on your progress, we’d love to hear about the results (and we might even feature you for a separate blog post down the road)!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
1. Redesign your website
2. Change your call-to-action buttons
3. Open an AdWords account and try running some PPC ads
4. Replace your Facebook or Twitter header image
5. Update your About Us page
6. Make a video of your office or employees and post it online
7. Create a monthly newsletter to send to customers
8. Offer a free gift with every purchase for the week or month
9. Check Google Analytics for business insights
10. Write a testimonial for a business partner
11. Ask employees to post why they love working for your company on Glassdoor
12. Develop a loyalty/rewards program
13. Volunteer in your local community and then tell the world about it
14. Add social media icons to your website
15. Optimize your homepage content with relevant keywords
16. Celebrate a local hero
17. Start a LinkedIn business page
18. Attend a local networking event
19. Create a contest to engage your audience
20. Rewrite your title tags
21. Feature a guest blogger on your blog
22. A/B test the images on your website
23. Pair up with a local business to host an event
24. Read up on recent industry news
25. Celebrate an obscure holiday with an unexpected promotion
26. Create unique product descriptions
27. Open a Pinterest account and start pinning
28. Rewrite meta descriptions
29. Create a profile for your ideal consumer
30. Get certified in something that’s relevant to your business
31. Ask a colleague to critique the layout of your site
32. Invite followers to share your page with their friends
33. Publish a press release if there’s something exciting going on with your business
34. Join an online forum where your target audience gathers
35. Apply for an award for your business
36. Make an infographic your audience will love
37. Redesign your blog
38. Attend a conference
39. Add applicable trust seals to your website (SSL, BBB, etc.)
40. Verify your business details are up to date on your Contact Us page
41. Spotlight current clients using your products on your site
42. Look for ways to pair your offerings with other products or services
43. Commit to running a themed blog series
44. Hire an intern for the summer
45. Conduct a mini focus group to get feedback about your products
We want to hear from you! Are you planning on using any of these ideas?
If you’ve already tried one of these ideas and want to update us on your progress, we’d love to hear about the results (and we might even feature you for a separate blog post down the road)!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
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