It’s a fact that Pinterest users are predominantly women and that they are a highly engaged bunch. Take a look at these two amazing Pinterest statistics:
1) 80% of all Pinterest accounts are owned by women
2) 92% of the pins on Pinterest are from women
And these women on Pinterest are really sinking their teeth into what Pinterest has to offer when they sit down to use it because, on average, Pinterest sessions tend to last longer than sessions on other social media platforms like Facebook and Twitter. The remarkable part about this is that unlike Facebook or Twitter, there is no chat feature and very little conversational element to Pinterest. Users really just view pins and like or share them, which means that the time women spend on Pinterest is almost completely devoted to looking at products, recipes and ideas.
If your audience is women, this sounds like a pretty appealing proposition! By being on Pinterest, you can put your products in front of your audience and know that they:
• Will take the time to seriously look at what you are offering in an undistracted setting
• Are apt to share it with even more users that also fit your target demographic
• Can form a deep connection with it because they are seeing it during their “me time” or “down time”
So what are you waiting for?! If you have a product that appeals to women or you want to focus on marketing more towards women, a Pinterest strategy is a golden marketing opportunity!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!