There’s a stereotype that Pinterest is only popular among women and that ladies are always on Pinterest pinning the clothes that they want to wear, the furnishings they want to decorate their houses with and the meals that they want to make. Oh, did I say “stereotype” just then? I meant to say “fact.”
It’s a fact that Pinterest users are predominantly women and that they are a highly engaged bunch. Take a look at these two amazing Pinterest statistics:
1) 80% of all Pinterest accounts are owned by women
2) 92% of the pins on Pinterest are from women
It’s a fact that Pinterest users are predominantly women and that they are a highly engaged bunch. Take a look at these two amazing Pinterest statistics:
1) 80% of all Pinterest accounts are owned by women
2) 92% of the pins on Pinterest are from women
The most popular pinning hours are late in the evening (from 8pm to midnight), which indicates that women are most likely getting their phone, tablet or laptop and sitting down on the couch or getting into bed to do some pinning before turning in for the night. Unlike other social platforms like Facebook, Twitter, Instagram, Vine, etc. where people tend to use them when they are at an event, on-the-go, or supposed to be working, Pinterest tends to be used at a much less distracting time. Women use Pinterest once the work day is done, dinner is finished and the kids are put to bed.
And these women on Pinterest are really sinking their teeth into what Pinterest has to offer when they sit down to use it because, on average, Pinterest sessions tend to last longer than sessions on other social media platforms like Facebook and Twitter. The remarkable part about this is that unlike Facebook or Twitter, there is no chat feature and very little conversational element to Pinterest. Users really just view pins and like or share them, which means that the time women spend on Pinterest is almost completely devoted to looking at products, recipes and ideas.
If your audience is women, this sounds like a pretty appealing proposition! By being on Pinterest, you can put your products in front of your audience and know that they:
• Will take the time to seriously look at what you are offering in an undistracted setting
• Are apt to share it with even more users that also fit your target demographic
• Can form a deep connection with it because they are seeing it during their “me time” or “down time”
So what are you waiting for?! If you have a product that appeals to women or you want to focus on marketing more towards women, a Pinterest strategy is a golden marketing opportunity!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
And these women on Pinterest are really sinking their teeth into what Pinterest has to offer when they sit down to use it because, on average, Pinterest sessions tend to last longer than sessions on other social media platforms like Facebook and Twitter. The remarkable part about this is that unlike Facebook or Twitter, there is no chat feature and very little conversational element to Pinterest. Users really just view pins and like or share them, which means that the time women spend on Pinterest is almost completely devoted to looking at products, recipes and ideas.
If your audience is women, this sounds like a pretty appealing proposition! By being on Pinterest, you can put your products in front of your audience and know that they:
• Will take the time to seriously look at what you are offering in an undistracted setting
• Are apt to share it with even more users that also fit your target demographic
• Can form a deep connection with it because they are seeing it during their “me time” or “down time”
So what are you waiting for?! If you have a product that appeals to women or you want to focus on marketing more towards women, a Pinterest strategy is a golden marketing opportunity!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!
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