In keeping with our shark-related content, we wanted to take the time to look at some pretty cool sharks and use what we know about them to teach you a little something about your business. Sink your teeth into these shark descriptions and figure out which one most closely matches your company’s profile!
Basking sharks live in areas with warmer water and are slow moving so that they can bask in the sun close to the surface of the water. Unlike most shark species, they are social and have been known to form groups of up to 100 to live with. Their casual attitude toward life puts them at risk of being eaten by other more aggressive sharks sharing the same waters.
“Basking shark businesses” are the companies that are too lax with their position in the industry. They may be too wrapped up in the social element of their work or the perks of their job, but these businesses lack direction and motivation to innovate and change. Due to lack of drive, these businesses become a target for their more ambitious counterparts.
Bull sharks are highly adaptable to various water conditions, which is why they can be found in both salt and fresh water. Despite their slow speed, they are considered very dangerous because of their sheer strength. They have a distinct attack style called “bump and bite” that allows them to be very effective predators even while swimming slowly. As long as there is food present, they will stay in one area and become territorial, which is something that sets them apart from many other species of sharks. And when it comes to food, they aren’t picky at all. Bull sharks will basically eat anything smaller than them that’s available for the taking.
“Bull shark businesses” are highly effective. They do something really really well and are pretty scrappy when it comes to adapting in response to a changing business landscape, but not necessarily at the fastest pace. These businesses know where to find the resources that they need to thrive and will ride out opportunities until they’ve exhausted them before moving on and changing their approach.
Blue sharks are extremely fast swimmers and have been known to swim thousands of miles to find food and mates. Their small size makes them extremely elusive and doesn’t diminish their effectiveness as hunters. Their jaws pack a lot of force and they are adaptable eaters. Their coloring camouflages them allows them to be great hiders.
“Blue shark businesses” are nimble innovators. They move fast to get what they want and stay ahead of the curve. These businesses know where they stand in the industry and what they need to do to succeed and evade competitors that are after them. They can hunt out opportunities and are willing to put in as much work as it takes to achieve their goals.
Mako sharks are small but fierce! They have been known to attack people and large animals aggressively if their territory is threatened. They can be found in both warm and cold temperatures and are the fastest of all swimmers (topping out at 60 mph when hunting and 35 mph regularly). They prefer to eat schools of fish because of the efficiency of doing so, but they’ll really eat most anything they can find swimming by.
“Mako shark businesses” are the small businesses that have been able to turn passion into profit. These businesses thrive despite being much smaller than their competitors. They’re resourceful and quick to action when they need to be. Like “bull shark businesses” they’re scrappy and adaptable.
Great White Shark
Great white sharks are the most recognizable of all shark species because they’re the ones that are typically featured on shark logos and images. They live along the shoreline, which makes them easily spot-able by beach-goers. Great whites have been known to attack humans, but it’s usually in response to feeling threatened and needing to assert their dominance. Their torpedo-like body shape allows them to be fast swimmers and effective hunters. Great whites have sharp teeth that allow them to hunt large prey like seals, turtles, and sea lions.
“Great white shark businesses” are the big names in each industry – the Fortune 500 companies and publicly traded giants that are household names. They’re in the public eye and their actions are scrutinized by onlookers. They succeed in their fields by taking advantage of the opportunities that their size and dominance allow them access to.
Hammerhead sharks have a really unique and interesting look that separate them from other types of sharks. Their cool-looking heads give them an advantage as hunters, allowing them to see in multiple directions to find and attack prey. Their heads are also filled with sensory organs that can feel even small vibrations to detect prey that they can’t see. Due to their unique appearance, they do not have many natural predators because they are easily recognized and identified as dangerous by other animals.
“Hammerhead shark businesses” are the niche players in their industries. They have something really special that sets them apart and makes them recognizable by people both inside and outside of their respective industries. Their unique characteristics are what make them more successful than their competitors and allow them to thrive.
Megamouths are the rarest of sharks and until recently they had been believed to be just a myth. In fact, only 54 have ever been seen and only 3 have ever been captured on film. Megamouths are filter feeders, which means that they suck water into their mouths and filter out food and debris to eat and push the water back out. The result is that they actually clean the waters where they live for other aquatic life. Unlike any other shark species, they have distinct lips that aid in their filter feeding. Not much is known about Megamouths when it comes to average size, weight, reproduction, or conservation status because they’ve been so rarely documented.
“Megamouth shark businesses” are the rarest of all businesses. They go relatively unnoticed by competitors while growing and aim to make the world a better place with their products/services. Their audience, however, takes notice of their remarkable nature and becomes highly interested and engaged. These gems aren’t usually publicly traded companies, so their information and trade secrets tend to be closely guarded.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!