The Average Shark tweets regularly but doesn’t overwhelm followers with too many updates. His tweets that reflect a day in the life of a typical shark are often much shorter than the 140 character limit, which make them especially shareable. He also seems to poke fun at the way some people use Twitter by posting mundane details of his daily routine (ex. “Swim swim swim swim swim swim swim swim”) interspersed with humorous tidbits (ex. “Swim swim wonder if @Seal will ever follow back swim swim”).
Left Shark is the halftime show darling of last year’s Super Bowl and his official Twitter account is just as offbeat as his dance moves. He retweets his followers a lot, pulling in content from a variety of sources. He also mixes it up by alternating between images, funny insights, links, facts, self-deprecating humor, and cultural commentary. This variety keeps you coming back everyday for more fun.
Great White Sharks is a community page on Facebook where shark fans can get the latest important shark news and also share shark humor. The timeline posts vary in tone from urging followers to sign ocean-related petitions to simply sharing silly shark pictures and facts.
Chessie is the name of a shark that was tagged off the coast of South Carolina earlier this year. She quickly gained over 17,000 followers by posting scientific shark facts, encouraging shark research, and being a little bit zany. She tweets A LOT (up to 75 times a day)! However, most of these are just retweets of mentions from her many followers. While this aggressive technique is not usually advised for most Twitter users because of its ability to annoy followers, her followers seem to like it. This is why it’s important to cater not only your message but also your social media style for your followers.
The Pinterest board with Shark Week snack and craft projects by Maggie is a great source for parents that want to celebrate sharks with their kids. With almost 500 different fun shark-related pins, this board has everything from cakes and snacks to crafts, memes, and apparel. This is a great example of using Pinterest to collect and assemble lots of ideas around a very specific theme for others to use as a reference.
Juan Oliphant is an Instagram user who is passionate about shark conservation and uses his amazing photography skills to spread awareness about sharks and other marine animals from his home in Hawaii. His images are stunning and well edited to create a way for people to connect visually with misunderstood creatures. There’s definitely a reason why he has 115,000 followers! Check out some of his images on Instagram!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!