Most business owners understand that unique, well-optimized content is the most crucial component of any SEO strategy. Many also believe that creating content has to be time consuming to do internally or expensive to outsource. However, one of the best ways to win at the SEO game is to simply optimize your existing content. Here are four easy ways to optimize the content that you already have laying around:
Add Keywords to Your Web Pages
Weaving keywords naturally into the content on your web page text is the best way to start optimizing your content. Don’t go overboard though! Using too many keywords or forcing them awkwardly into your content is worse than not doing anything at all. Spread your keywords out – distributing them casually between headings, paragraphs, and lists.
Don’t forget about your title tags, meta tags, and other SEO fields either. (These fields used to be really important from an SEO perspective and have since mostly fallen by the wayside, but they’re not entirely meaningless so they’re worth spending a few minutes to update.)
Answer Common Questions
Usually the word “content” is used to imply text-based items, but content can describe any number of resources. Your sales and customer service teams generate tons of content every day – in emails, on calls, within service quotes, etc. Pooling this together is a great way to identify common questions and generate content around them to help your customers and leads, such as:
- An FAQ page
- Blog posts or a blog series
- A help section on your homepage
Create How-To Guides
Understanding your audience’s concerns, pain points, objectives, aspirations, and so on provides a chance to create super helpful how-to guides. You can provide upbeat manuals, hacks, and other unique content that will appeal to searchers. This is a win-win because it engages your target audience and is also great for visibility on the search engines.
Spin Content into Social Media Snippets
Linking to the pages and resources on your site and pulling bits from them to use on social media gives you a way to promote your content and also optimize it further across additional channels. You can also pull key points or compelling tidbits from your content to use as social media teasers to drive traffic back to your website for more information.
Remember, these tips are just the beginning of launching an effective content strategy. Once you’ve gotten your feet wet by optimizing your existing content, it’s time to jump into the deep end and get some help creating new, fresh content. You don’t need an in-house marketing team – a digital marketing agency can create and execute a content strategy for your business, and a professional copywriter can ghostwrite for your blog.
Contact us to find out how LionShark can create compelling content for your business!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Business Blogging and Web Copywriting. She lives in the Grand Rapids area with her husband and son and enjoys cooking, watching sports, and spending time together as a family. Like a true digital marketing expert (i.e. geek), she loves talking about current marketing trends… so don’t say you weren’t warned!
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