“Liking” a pin is a great way to save a pin for later without actually pinning it to a board. This is helpful because sometimes when you’re on Pinterest, you want to compile a whole bunch of things so that you have them for future reference. However, if you were to pin these all at once, then you run the risk of annoying your followers by flooding their main Pinterest page. Liking them lets you save them for later so you can pin them a few at a time.
From a business perspective, it also serves as a content curation tool – letting you save pins you wish to pin later so that when you are short on time or energy you can pull from your likes page instead of having to sift through your main page for something pin-worthy.
Liking pins is also a good way to save pins that you don’t have a board for yet. Once you have acquired a few of them, then you can create a new board and pin them for your followers to see.
Posting Comments on Pins
Sometimes people “like” a pin because they just want the pinner to know that they agree or appreciate the pin. In this case, liking it is good, but posting a comment is a much more personal way to connect with the pinner. If you are a Pinterest regular, you will know that comments are often underused, which means that using the comments feature for your business can help set you apart.
Contributing to Shared Boards
Shared boards are great because they leverage the power of the crowd by inviting multiple people to contribute to one central theme. Inviting people to join a board that you started is a great way to flatter them because it shows that you value the content that they pin. It also serves as a sort of Pinterest meet and mingle – allowing you to find people that you might not have otherwise come across.
There are a lot of times when sending a pin to a partner business or a client is helpful. The Pinterest blog showcases a web design company that has a board of fonts and color schemes that they ask clients to look at for design guidance. The company then has their clients send them the pins that they feel best reflect their brand’s style. Sending pins is also helpful for interior designers, wedding chefs, personal shoppers and a variety of other businesses that interact with their clients regarding personal style, taste and fashion.
Having Pin Conversations
For businesses that send clients and partners pins, being able to talk about them right in the Pinterest platform is really helpful. Being able to have a real-time back and forth conversation eliminates the need to send an email or pick up the phone to talk about the pins.
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!