These tips can help your business get on the environmental bandwagon:
A lot of companies are going paperless today and making use of cloud storage options to store and collaborate on documents. Printing less is not only environmentally friendly, it’s also a great way to save money by forgoing the costs of ink or toner.
A lot of businesses provide printed materials to customers as well (estimates, invoices, reports, updates, etc.), but providing these online or emailing them can help in the effort to go green as well. Many customers prefer having information delivered electronically anyways.
Many people recycle paper and newspapers, but other office items can be recycled as well. Computers, monitors, batteries, catalogs and shredded documents (just to name a few) can be recycled as well! Buying products made from recycled materials brings the whole process full circle and keep materials in the recycling stream.
Replace Bulbs with Energy Efficient Bulbs
Energy efficient bulbs use less energy, last much longer and don’t heat up a room in the same way that incandescent bulbs do. Compact fluorescent bulbs are costly initially, however, they end up saving a lot of money in the long run. There are a lot of options to choose from when choosing CFL bulbs so you can choose whichever lighting effect is most appropriate for your space. There are cooler hues that are more blue/greyish in color (like the daylight options) and warmer hues that are yellower in color.
Use Green Cleaning Products
While cleaning your office, be sure to choose eco-friendly cleaning options to help the environment and keep employees healthier. Green cleaning supplies may be milder on skin, but they can be just as strong on surfaces to get the same deep clean as regular products.
Don’t Use Disposables
It can be very tempting to use disposable products in your office – things like paper and Styrofoam cups, plastic ware, bottled water, K cups, and so forth. Instead of using one-time products that have a high packaging cost and environmental impact, opt for more reusable products like mugs and Nalgene bottles.
Which strategies does your business use to help out the environment? Let us know!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!