No One Hates It
No one hates pesto. There, I said it. Some people love pesto, some like it and others just tolerate it, but no one really actually hates it. I believe that this is due to pesto’s subtle integration to the American food landscape. While a lot of people don’t actually sit down to a full-on pesto pasta dinner, many eat small amounts of pesto in other things like as a spread on sandwiches, topping on a flatbread or marinade on chicken. SEO is kind of the same – all business owners have heard of it and know they need it and have done something that qualifies as SEO even if they don’t have a full-out SEO strategy or dedicated SEO roles. While people might gripe about how often SEO changes or how they don’t think it’s actually working, no one ever actually decides to ignore the world of SEO and just go it alone without Google.
Quality Ingredients Matter
Pesto only contains a few fresh ingredients, so if you skimp on any of those, it won’t be nearly as delicious. Using old wilted basil or cheap olive oil can really bring down the flavor of your pesto. In the same way, SEO is very much a product of what you put into it. So, if you’re just going through the motions and not investing any real time or effort into doing quality SEO work that will stand the test of time, your SEO is going to suffer. SEO gets a bad rap because it can be really time consuming (or if you’re paying a digital marketing agency, it can be quite expensive), but the time investment is worth it in the end!
It’s Intimidating, but It Shouldn’t Be
When you look at a pesto recipe it’s hard to believe that so few ingredients that are so basic will combine to produce something so great, but it’s true! Restaurant-quality or rave-worthy pesto can seem intimidating to try to pull off, but it just relies on some simple ingredients and a little love. SEO is often really overwhelming for small business owners, but it shouldn’t be because good SEO is basically just the culmination of implementing some best practices and focusing on what’s going to be good for the user.
Of course, the prepared foods in your grocery store are there for those times when you don’t have the time or desire to make something scrumptious. Similarly, if you’re intimidated by SEO, there are plenty of reputable online marketing companies that can provide SEO services to help you out!
Okay, well, I’m sufficiently famished now! … I think you know what I’ll be whipping up to eat!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!