Many businesses thank their clients and vendors during the holidays or at the start of a new year. But good intentions are easy… figuring out how to do that effectively is hard. So, if you want to say thank you but have been sifting through website after website of corporate gifts for days, here are some tips that should help:
A Hand-Written Thank You Note
Genuine gratitude doesn’t have to be pricey! A hand-written thank you note is a great way to let customers and partners know that you care. This can be a wonderful complement to a gift or standalone item. If you’re not sending a gift along with it though, don’t skimp on the card. (There are tons of sellers on Etsy offering handmade cards for that extra special personal touch.)
Unexpected Gadgets & Other Awesome Stuff
Want to surprise your recipients with something totally interesting and unique? The Grommet is AMAZING for this! They have a whole section of inexpensive gifts that you can be sure your recipients don’t already have… everything from power adaptor cubes to stress relieving therapy dough to nightlight cups (yes, those are all real products!). Consider your audience’s interests and then find something that you think will put a smile on their faces. Fostering likeability is a great way to turn customers into brand loyalists and advocates.
Bonus if you can find a way to relate the gift back to your company! For instance, if you provide an all-in-one financial investment software you could send a multi-function tool with a card that reads “For everything financial – you’ve got us. For everything else – there’s this.”
Industry-Related Perks
Giving your customers more of what they already love is a surefire way to get them talking and keep them coming by for more! This strategy to gift-giving is popular because it has the possibility to retain customers longer and build positive brand sentiment. For instance, if you offer a subscription-based service, you can give your top clients a month for free. You can also provide a subscription to a related service that integrates with yours. Perhaps there’s a digital or physical product that would make your customers’ lives easier by working together with your offerings, that’s a perfect opportunity to demonstrate that you have their best interests in mind.
Food & Beverage
If all else fails, give the gift of food or drink. A nice gift basket or gift tin tower is a great way to thank customers large and small. These are popular choices for B2B gifts because they’re shareable in an office setting and everyone loves getting fancy free food. If you want to put your own spin on it, instead of giving the usual cheese and crackers, fruit, chocolate, or coffee, look for something a little more offbeat like a grilled cheese basket or a craft beer basket. That’s sure to get people talking (and indulging)!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Business Blogging and Web Copywriting. She lives in the Grand Rapids area with her husband and son and enjoys cooking, watching sports, and spending time together as a family. Like a true digital marketing expert (i.e. geek), she loves talking about current marketing trends… so don’t say you weren’t warned!
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