While you were prepping for the holidays, you did extensive planning. You decided ahead of time what your business goals were for the season and made plans that aligned with them. You took into account your available resources and then decided when you were doing what. (You may have even invested in additional employees or tools to help your business attain a higher output or achieve greater efficiency.) These scheduled plans were then communicated to the entire team and responsibilities were assigned. It was this well-choreographed plan that got you through the holidays and allowed you to achieve maximum success. And if this tactic worked for the holidays, don’t you think it can work year-round? Strategic planning is always important, and the more regularly you do it the more practiced your whole team will be at forecasting, planning, and execution.
Heightened Customer Emphasis
The holidays is all about keeping customers happy because shoppers are more on edge than any other time of the year. An improperly fulfilled order or late delivery can cause a customer meltdown that will spill over onto social media and spell serious brand damage. This is why companies work so tirelessly during the holidays to please customers. This fanatical customer dedication is something that you can practice throughout the year as part of your overall business approach. By always striving for excellence when it comes to customer interactions, your business can win new business and develop loyal customers.
Efficient Order Processing and Timely Shipping
During the busy shopping season there’s no time to dilly dally when it comes to processing and shipping orders. To stay ahead of the game businesses need to be as efficient as possible! Setting the expectation for shipping staff that they need to work really hard on every order shouldn’t disappear when Santa does. Pulling out the usual incentives, like bonuses, throughout the year will encourage employees to always give their all.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!