You can appeal to shoppers and enhance their shopping experience using these tips:
Changing out your typical homepage images or buttons for holiday inspired versions is a great way to get shoppers excited about shopping on your site. Aside from just looking great, having a holiday theme on your site can also add to your brand image.
Display Seasonal Promotions
If you are running any sales or offering any discounts during the holidays, integrate those into your web design to display them to shoppers. Including these on the homepage is a great way to show them off but incorporating them into your header or navigation will ensure that they can be seen from every page on your site. Some companies even create a category page specifically to showcase promotions or group together discounted products.
Be Visual with Products
Many people shop online for the convenience, but the drawback to shopping online is that shoppers cannot touch and feel the products. For this reason, you need to provide visuals that allow shoppers to connect with the products. High resolution images of your products are the best way to do that. Allow shoppers to really see what you’re selling and interact through zooming, rotating or selecting different points of view.
All shoppers experience some level of purchase anxiety but online shoppers tend to experience more anxiety (especially if they are new customers). Anticipating that anxiety and quelling it through the use of text and images encourages shoppers to complete the purchase instead of abandoning the shopping cart. Tell shoppers how much shipping will be, when they can expect the products and provide quality or satisfaction guarantees to get even the biggest worriers on board.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!