For those of you who aren’t familiar with it, The Profit is a business-oriented TV show on CNBC where famed entrepreneur and investor Marcus Lemonis goes into a struggling business and decides whether or not he wants to make a deal to invest in them. He studies the business’s financials and day-to-day operations while doing due diligence and then makes an offer for a certain percent of equity in the business. If the owner(s) agree to the deal, be assumes 100% control for the strategic decisions that need to be made and the business gets to join his successful portfolio of companies.
Simply put, The Profit is an excellent TV show! (And we’re not in any way affiliated with this show, so you can take our word for it!)
Check back each Wednesday in March for a new installment in our series “Lessons from Marcus Lemonis” and feel free to share these posts with your entrepreneur friends!
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!