The continued fame and popularity that Taylor Swift is enjoying is incredibly rare in the music industry, where fans seem to be more fickle and judgmental all the time. She not only attracts fans through, she has grown into a mammoth brand known worldwide. Her name sells concerts, products and influence – attracting millions of eyes everywhere she goes. Rolling Stone says, “It seems any year Taylor Swift releases a new album becomes Taylor Swift’s year."
It really makes you wonder how she does it. But more importantly, it makes you wonder how can you do it too when it comes to your business! If you want your business brand to be as sticky as the Taylor Swift brand, you need to follow the same model.
Taylor Swift crossed over from country to pop to gain a wider following because there was more opportunity for her there. In business, opportunities will arise that will take you in different directions as well. Being adaptable means that you are open to rethinking your focus and changing your strategy to pursue paths where there is more opportunity for growth.
2. Be Everywhere
You name it and Taylor Swift is there – VMAs, Times Square New Year’s Eve count down, Victoria’s Secret Fashion Show, a wildly successful world tour and much, much more! Like Taylor Swift, your business needs to be where your audience is to be seen. This means diversifying your marketing strategy so that your business remains front stage in people’s minds.
3. Own Who You Are
Previously just seen as sweet and cutesy, Taylor Swift started to get a reputation as a sort of femme fatale. Burning through one high-profile male celebrity at a time, she has left quite the wake of breakups in her past. But instead of letting the public write the script on this matter, she took ownership of it by incorporating this reputation unapologetically into her songs (like “Blank Space”). And you know what, it made her even more popular because people appreciate honesty. This applies from a business perspective as well. Instead of trying to be everything to everyone, brands that are just who they are, letting consumers take or leave them, are often better respected and more successful.
4. Be Likeable
Of course, embracing who you are only goes so far if who you really are is a crummy person that people dislike. Taylor Swift is, at her core, genuinely likeable and she uses that to her advantage – booking interviews and well publicized gigs. Businesses that are authentic in their communications are likable because people can relate to them. This is why having a consistent brand voice is so important across all communications.
If you really hated this post because you despise Taylor Swift, that’s okay with us because as someone famous once said, “Haters gonna hate, hate, hate, hate – I’m just gonna shake, shake, shake, shake, shake – shake it off.”
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!