The world of online marketing can often feel like a tilted ladder with its constant shifting, high stakes and the need for a strong hold on all of the moving pieces and clear focus on the end goal. So on the ladder of online marketing, where is your business?
The Top Rung – Fully Integrated Digital Marketing Strategy
This is the absolute crowning achievement of any digital marketing approach because it integrates sound SEO strategy, data driven PPC efforts, interactive social media, engaging blog content and effective on-page website content. The top rung is the goal of any online business because it serves to maintain a strong brand, attract customers, encourage loyalty and create advocacy. If your business is here, we want to say congratulations! If your business wants to be here, there are a lot of digital marketing resources on our blog to help you out or you can give us a call to discuss your goals and get some help with your strategy!
Upper Rung– Paid Search Campaigns
Paid search is an effective way to push people to your site. This form of targeted advertising is a great way to put your brand name and your products in front of your target audience. PPC can boost traffic to your site, increase sales and even aid in brand recognition. Using PPC rounds out your digital marketing strategy – allowing you to both push and pull visitors in. If you’re interested in getting started in the PPC game, a digital marketing agency can help get you started.
Middle Rung – Active Social Media Presence
Social media lets you connect with your audience on the platforms where they spend their free time. Through social media you can make your brand more personable and further define and reinforce your brand voice. Social channels also afford you the opportunity to provide value to your followers so that they feel more connected with your brand. The demographics on each social channel are different, but generally speaking, Facebook tends to be the most popular platform to connect with your audience.
Lower Rung – Regularly Maintained Company Blog
Having a company blog allows you to establish your brand as an industry authority by writing about relevant topics that appeal to your audience. Blogging also provides SEO benefits by giving you the opportunity to put out fresh optimized content regularly.
The Bottom Rung – Effective Website Content and Basic SEO
The very first step of any digital marketing approach is to create effective website content and institute basic SEO practices. Your website content should convey who you are, what you do and what you want visitors to do.
So where is your company? Assess your current efforts and figure out which rung you are on and how far you have to go to get to the top rung.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!