Most business owners and marketing professionals spend a portion of their time doing strategic planning and forecasting, but for businesses that have a strong seasonal focus, that often takes up the bulk of their time. Why? For seasonal businesses there’s no room for error when it comes to planning and forecasting because they don’t get do-overs. A typical business can afford a failure one month or one quarter, because there’s another one coming right around the corner to let them redeem themselves. But a costume shop can’t afford to have a bad October and a Christmas tree business can’t weather a December flop – that’s just the nature of their industries. This vulnerability means that their marketing must be on-point for them to succeed, which means that you can learn a lot from these types of businesses!
So, what did Halloween 2016 teach us? Here are the top 5 lessons that we learned this year: